Assistant Director of Public Relations/Social Media

About the Role

Key Responsibilities

• Work closely with the CMRO Director and VPIA to ensure the College's mission, branding, and image are positively represented across all media relations.
• Develop and implement comprehensive public relations strategies and campaigns to promote the institution's brand, programs, and services.
• Oversee daily operations, set objectives, and monitor performance of the Public Relations/Social Media team.
• Supervise and assist the Social Media Specialist in managing social media accounts and promoting student-centered events.
• Create and execute promotional campaigns and develop media relations strategies for high-level media placements.
• Produce news releases, media advisories, feature articles, and other written materials for distribution to media and partners.
• Develop talking points for college leadership on specific topics.
• Supervise website content updates and manage information and images on the college's website.
• Build and maintain relationships with media outlets, journalists, and influencers to generate positive coverage.
• Gather information, conduct interviews, and take photographs for newsletters and media content.
• Support coverage of college events from a public relations, marketing, and social media perspective.
• Assist with proofreading materials and collaborate with graphic design teams.
• Stay current with industry trends and recommend proactive strategies to address emerging issues.
• Lead collaboration with other departments to develop impactful social media and PR campaigns.
• Prioritize tasks to ensure team efficiency and effectiveness.
• Coordinate with the Public Information Officer and Risk Management team on crisis communication.
• Support the Development Office by sharing multimedia content to strengthen external relationships.
• Create and manage a calendar of events and campaigns.
• Maintain records of media coverage and monitor news links.
• Work with the IT Department to maintain website highlights, news sections, and analytics.
• Oversee and mentor PR team members, including specialists and student employees.
• Assist with marketing campaigns, recruitment, and special events promoting the college.
• Support photography and video content creation for publications and promotions.
• Assign projects to team members and ensure timely completion.
• Review projects for quality and branding consistency.
• Manage the CMRO request portal and ensure project deadlines are met.
• Perform other duties as assigned by the CMRO Director and VPIA.

Requirements

• Bachelor's degree with major coursework in English, Journalism, Communications, Business, or related area.
• Five or more years of experience requiring extensive writing, desktop publishing, photography, or similar skills, or 10 years of direct experience in the field.
• Experience in copy editing, news media, and social media management.
• Valid Driver's License and current car insurance for travel as required.
• Must abide by applicable laws, rules, and policies while driving on College District business.

Nice to Have

• Master's degree in Communications, Public Relations, or related field.
• Previous experience in higher education.
• Knowledge of public relations and communications.

Qualifications

• Proficiency in using MS Office Suite, Zoom, TEAMS, One Drive, Google Drive, and internet tools.
• Strong oral and written communication skills.
• Technical skills in writing, editing, photography, and web-based applications.
• Knowledge of current and emerging technology for print and electronic communication.
• Vast knowledge in social media management.
• Basic knowledge in video editing, photography editing, and related content creation.

Benefits & Perks

• Not explicitly specified in the description.