PR & Digital Outreach Strategist (Contract)

Metric Marketing

Saline, MI

Contract

Mid Level

52k-104k

10 days ago

Job Description

About the Role

Metric has been serving clients for more than 10 years, helping businesses grow through strategic marketing, design, and storytelling. The company is recognized nationally and regionally for its success, including being named to the Inc. 5000 list of the fastest-growing companies in the Midwest three times. They work with clients across various industries and emphasize authenticity, integrity, and character in their work and culture. The role involves connecting public relations with SEO to increase visibility and authority for clients, building relationships with media outlets, and executing strategic outreach campaigns.

Key Responsibilities

Develop and execute PR strategies that align with client goals and brand stories.
Build and nurture relationships with journalists, editors, and influencers at top publications.
Write and distribute press releases, media pitches, and story ideas.
Secure placements and features across digital, print, and broadcast media.
Collaborate with the SEO team to identify high-value PR opportunities that also drive search visibility.
Build high-quality backlinks through strategic PR and outreach campaigns.
Monitor and evaluate link-building efforts to ensure they add measurable value.
Track and report on PR/SEO outcomes including referral traffic, backlinks, and domain authority improvements.
Identify and pitch opportunities for clients to contribute thought leadership pieces, op-eds, and guest articles.
Support clients in developing authority in their industries through earned media.
Collaborate with content and social teams to amplify media wins across platforms.

Requirements

3-5+ years of PR, communications, or digital outreach experience.
Proven ability to secure high-quality media placements and backlinks.
Strong understanding of SEO principles and digital PR strategies.
Excellent writing and pitching skills.
Familiarity with PR/SEO tools (MuckRack, HARO, Ahrefs, SEMrush, etc.) a plus.
Established relationships with journalists/editors at recognized publications preferred.
Agency or multi-client experience is a plus.

Nice to Have

Familiarity with PR/SEO tools (MuckRack, HARO, Ahrefs, SEMrush, etc.)
Established relationships with journalists/editors at recognized publications
Agency or multi-client experience

Qualifications

3-5+ years of PR, communications, or digital outreach experience

Benefits & Perks

Paid parental leave
Health insurance
Unlimited paid time off
Dental insurance
401(k)
Parental leave
Vision insurance
Flexible schedule
Food provided

Working at Metric Marketing

Our culture is one of humility, growth, and wisdom. We seek people who are spiritually and personally mature—who listen deeply, serve others, and pursue wisdom while bringing their best every day. We value character, maturity, integrity, and a desire for authentic marketing that promotes truth and impact.

Apply Now