Assistant Manager Audience Measurement

About the Role

Key Responsibilities

• Responsible for the delivery of campaign performance reports focusing on key KPIs established in the campaign brief/learning agenda, working with agency partners and CMI to coordinate.
• Builds performance dashboards to easily share insights with marketers and enhances dashboards by adding data sources and features.
• Performs meta-analyses across campaigns to improve performance for all brands and establish new best practices both locally and globally.
• Acts as the primary point of measurement and targeting contact for media agencies and the Consumer Insights team.
• Investigates new measurement methodologies and research opportunities in partnership with CMI.
• Engages in cross-functional communication with agencies, insights teams, and brand teams to support first-party data performance.
• Leads audience development efforts with WPP and channel partners across paid campaigns.
• Performs ad hoc data analysis for key, timely business questions.

Requirements

• 3-5 years of marketing analytics experience in a consumer-packaged goods setting.
• Experience working within business analytics and interpreting results to drive decision-making.
• Proven ability to understand and consider financial scenarios.
• Experience with traditional and non-traditional consumer marketing techniques (e.g., shopper marketing, social/digital marketing).
• Strong verbal and written communication skills, comfortable creating and delivering presentations.
• Highly organized with strong project management skills.
• Skills in marketing analytics, brand performance analysis, audience marketing, campaign measurement, and optimization.
• Demonstrates passion for high performance, personal mastery, consumer love, purpose and service, and agility.

Nice to Have

• Experience with developing and managing dashboards and data sources.
• Knowledge of new measurement methodologies and research opportunities.
• Experience working with WPP and channel partners on audience development.

Qualifications

• Formal educational qualifications are not explicitly specified, but relevant experience is required.

Benefits & Perks

• Pay range from $69,360 to $104,040, bonus eligibility, and Long-Term Incentive (LTI) eligibility.
• Participation in benefits plans including health insurance (prescription, dental, vision), retirement savings, life insurance, disability benefits, parental leave, sick leave, paid vacation and holidays, and voluntary benefits.
• Unilever's commitment to diversity, equity, and inclusion.