Associate Analyst, Data Analytics

WPP

Chesterbrook, PA

Full Time

Entry Level

35k-65k

about 2 months ago

Job Description

About the Role

The Associate Data Analyst at CMI Media Group is responsible for monitoring and organizing the day-to-day data operations related to advertising campaigns for assigned clients. The role involves target list matching, data collation for performance reports, data ingestion and extraction, cleansing, organization, visualization, and campaign monitoring. CMI Media Group is passionate about innovation in the pharmaceutical and healthcare industries, aiming to help organizations improve societal health through impactful experiences.

Key Responsibilities

Generate campaign performance reports for assigned brands, including extracting and organizing data from multiple sources and platforms.
QA, organize, and create visualization of data based on provided measurement plans.
Monitor inbound data receipt, identify and troubleshoot issues or missing data, and follow up with Supplier Partners and internal teams.
Proactively identify and resolve issues such as reporting discrepancies, data inaccuracies, and visualization changes.
Analyze reports and provide observations to the Business Insights team.
Ensure proper serving, click-through actions, and conversion events for live campaigns.
Review monitoring reports and communicate any unusual activity related to non-human trafficking, advertising blocks, viewability, or invalid traffic.
Coordinate day-to-day operations of list match services, including campaign list matching requests, uploading target lists, scrubbing lists for opt-outs, exporting target buy lists, and troubleshooting list-related issues.
Ensure compliance with confidentiality protocols related to data transfers.
Maintain and build relationships with key customers and partners.

Requirements

Advanced knowledge of Microsoft Excel and PowerPoint.
Strong analytical and mathematical skills.
Keen attention to detail, organization, and strong follow-up skills.
Ability to manage deadlines and multiple competing projects or initiatives.
Excellent teamwork skills.
Self-motivated and willing to learn and adapt to a changing environment.
SQL/Python/R experience or coursework is a plus.
Tableau or similar visualization tools experience or coursework is a plus.

Nice to Have

SQL/Python/R experience or coursework.
Tableau, or similar visualization tools, experience or coursework.

Qualifications

Experience or coursework in SQL, Python, R.
Proficiency in Microsoft Excel and PowerPoint.

Benefits & Perks

Competitive benefits package.
Base salary range from $35,000 to $65,000, depending on experience and qualifications.
Additional details available at https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us.

Working at WPP

CMI Media Group has a passion for innovation in the pharmaceutical and healthcare industries, dedicated to helping organizations improve societal health through creating experiences that inform, educate, and stimulate behaviors that enhance quality of life.

Apply Now