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Associate Analyst, Data Analytics

WPP

Philadelphia, PA
Full Time
Entry Level
35k-65k
about 2 months ago

Job Description

About the Role

The Associate Data Analyst at CMI Media Group is responsible for monitoring and organizing the day-to-day data operations related to advertising campaigns for assigned clients. The role involves data extraction, cleansing, organization, visualization, and campaign monitoring to support healthcare and pharmaceutical industry clients in achieving their business goals through informed decision-making and performance analysis.

Key Responsibilities

  • Generate campaign performance reports for assigned brands, including data extraction, organization, QA, and visualization based on measurement plans.
  • Monitor inbound data receipt, troubleshoot issues or missing data, and follow up with Supplier Partners and internal teams.
  • Proactively identify and resolve issues such as reporting discrepancies, data inaccuracies, and visualization changes.
  • Analyze reports and provide observations to the Business Insights team.
  • Ensure proper serving, click-through actions, and conversion events for live campaigns.
  • Review monitoring reports and communicate any unusual activity related to non-human traffic, advertising blocks, viewability, or invalid traffic.
  • Coordinate day-to-day list match services, including campaign list matching requests, uploading target lists, scrubbing lists for opt-outs, exporting target buy lists, and troubleshooting list-related issues.
  • Ensure compliance with confidentiality protocols related to data transfers.
  • Maintain and build relationships with key customers and partners.

Requirements

  • Advanced knowledge of Microsoft Excel and PowerPoint.
  • Strong analytical and mathematical skills.
  • Keen attention to detail, organization, and strong follow-up skills.
  • Ability to manage deadlines and multiple competing projects.
  • Excellent teamwork skills.
  • Self-motivated and willing to learn and adapt to a changing environment.
  • SQL/Python/R experience or coursework is a plus.
  • Tableau or similar visualization tools experience or coursework is a plus.

Nice to Have

  • SQL/Python/R experience or coursework.
  • Tableau, or similar visualization tools, experience or coursework.

Qualifications

  • Experience or coursework in SQL, Python, R, or visualization tools like Tableau is a plus.

Benefits & Perks

  • Competitive benefits package.
  • Salary range from $35,000 to $65,000, depending on experience and qualifications.

Working at WPP

CMI Media Group has a passion for innovation in the pharmaceutical and healthcare industries. They focus on creating experiences that inform, educate, and stimulate behaviors to improve the quality of life, emphasizing collaboration, proactivity, and continuous learning.

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Job Details

Posted AtJun 5, 2025
Job CategoryData Analytics
Salary35k-65k
Job TypeFull Time
ExperienceEntry Level

Job Skills

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About WPP

Website

wpp.com

Company Size

10000+ employees

Location

Philadelphia, PA

Industry

Advertising Agencies

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