Associate, Content Strategist

About the Role

Key Responsibilities

• Work closely with content creators, marketing teams, and stakeholders to align content with marketing goals and brand messaging.
• Coordinate with content teams to execute and update the monthly content calendar, ensuring synchronization with overall marketing activities.
• Drive and coordinate teams to develop flagship content assets, ensuring progress and meeting deadlines.
• Post new content across internal and external channels.
• Write short-form ancillary content as needed.
• Establish and track key content metrics such as views, engagement, and leads to analyze performance and audience behavior.
• Review existing content regularly to identify gaps, outdated information, and optimization opportunities.
• Promote the use of AirTable for managing content creation, publishing, and updates to ensure consistency and collaboration.
• Help streamline content workflows, including ideation, task assignment, editorial calendar management, and progress tracking.

Requirements

• Understanding of content marketing principles and best practices for creating engaging content aligned with target audiences and business priorities.
• Effective project management skills to handle multiple content projects, meet deadlines, and prioritize tasks.
• Proficiency with content and marketing tools, as well as data analytics platforms.
• Strong analytical skills to interpret data, identify trends, and inform content strategy.
• Excellent communication skills for collaboration and conveying content insights.
• 3+ years of experience in investment marketing, product strategy, journalism, or related fields.
• Ability to write short-form content and familiarity with multiple content mediums such as web and social media.
• Understanding of asset management concepts and client needs is preferred.

Nice to Have

• SEO writing skills.
• Design skills.

Qualifications

• 3+ years' experience in investment marketing, product strategy, journalism, or similar.

Benefits & Perks

• Salary range of USD$100,000.00 - USD$130,000.00.
• Annual discretionary bonus.
• Comprehensive healthcare benefits.
• Retirement plan.
• Tuition reimbursement.
• Support for working parents.
• Flexible Time Off (FTO).
• Hybrid work model with at least 4 days in the office and 1 day remote per week.