Marketing Content Specialist

Limra

Atlanta, GA

Full Time

Mid Level

4 days ago

Job Description

About the Role

The Marketing Content Specialist at LIMRA is responsible for producing engaging and valuable content tailored to specific platforms and audiences for the organization's Life, Annuity, and Workplace Benefits members. The role involves storytelling, digital content creation, and supporting marketing and communications effectiveness through member-centric content. LIMRA is a leading trade association supporting the insurance and financial services industry, emphasizing core values such as Integrity, Customer Focus, Adaptability, Respect, and Excellence. The organization values internal growth, collaboration, and delivering insights that help members make confident decisions.

Key Responsibilities

Creating content across various digital mediums and sales enablement content, such as sales presentations, case studies, blog posts, emails, social posts, infographics, value statements, and video scripts.
Leading, managing, and executing content projects from concept to completion by anticipating challenges and ensuring deadlines.
Identifying creative content formats that push the parameters of B2B content for executives.
Exploring sales enablement formats and the best ways to create awareness and engagement among members.
Collaborating with marketing, creative, and stakeholder teams to develop content.
Building editorial calendars, identifying members' needs and content gaps, and recommending new topics.
Staying up to date on industry trends to support content development.
Driving measurable program results, monitoring progress, and reporting on key metrics to optimize marketing performance.
Distilling complex research into content that is easily understood.
Proofreading and editing content before publication.

Requirements

Bachelor's degree in Marketing/Advertising, Journalism, Communications, or related field.
3-5 years of experience as a professional writer and editor, preferably in a marketing role for a financial services company.
Exceptional written skills and ability to convey complex, technical topics clearly and engagingly.
Experience planning and executing content calendars aligned with organizational goals.
Understanding of audience segmentation and content personalization.
Ability to tell compelling stories and have a creative mind.
Data-driven mindset to optimize content based on performance metrics.
Detail-oriented with strong organizational skills and ability to manage multiple projects simultaneously.
Excellent time management, adaptability, and ability to work independently and in a team.
Open and responsive to constructive feedback.

Nice to Have

Knowledge of insurance, annuity, or financial services.
Experience with Salesforce.

Qualifications

Bachelor's degree in Marketing/Advertising, Journalism, Communications, or related field.
3-5 years of professional writing and editing experience.

Benefits & Perks

Rich benefits package that starts on Day 1.
Flexible hybrid schedule, including options for full-time remote work if not local to Atlanta or Windsor.

Working at Limra

LIMRA values integrity, customer focus, adaptability, respect, and excellence. The organization emphasizes internal growth, collaboration, and supporting employees in balancing work and personal life. It fosters a diverse environment where storytelling and digital-first content creation are prioritized to enhance member engagement and industry insights.

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