Thought Leadership Content Strategist

Adobe

Los Angeles, CA

Full Time

Senior

89k-203k

1 day ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We believe that new ideas can come from anywhere in the organization, and we encourage innovation and diversity of thought. The Enterprise Marketing team is seeking a Thought Leadership Content Strategist to support the design and coordination of audience-first content such as research, executive talking points, blogs, reports, and campaign kits, ensuring assets work cohesively across channels to engage priority audiences and drive business goals.

Key Responsibilities

Support the development of content strategy for Adobe's enterprise thought leadership program, including persona-based narratives aligned to defined customer journeys.
Use data and insights to refine content and draft creative briefs that synthesize industry trends, expert input, and research into insightful, audience-centric stories.
Collaborate with creative teams and SMEs to ensure strategic alignment, accuracy, tone, and visual impact.
Co-lead large-scale research projects with third-party vendors that can be developed into global research outputs such as reports, data visualizations, articles, and executive presentations.
Prepare content for amplification following established metadata, taxonomy, and version control standards to ensure easy discovery and reuse across the enterprise.
Enable the broader marketing ecosystem to understand strategy, available content, and usage through communication collaborator meetings.
Maintain and update content in supply chain tools, and contribute to regular updates for leadership.
Track and report on content performance metrics and share optimization insights with team members.
Influence the documentation of content intake workflows specific to Thought Leadership cycles.
Maintain collaboration spaces (e.g., SharePoint, content trackers) to ensure teams have organized, accessible resources, and audit regularly for accuracy, relevance, and usability.
Support campaign and channel managers to recommend content alignment and assist with activation in paid, earned, and owned channels.
Collaborate with web program managers, writers, and designers to ensure all content created is optimized for discoverability and engagement on business.adobe.com.

Requirements

8+ years of Content Strategy or related experience.
Experience with enterprise-scale, multi-channel content planning and execution.
Experience marketing customer experience/martech software.
Experience working with senior leadership is a plus but not required.
Experience working with Workfront.
Bachelor's Degree or equivalent work experience.

Nice to Have

B2B marketing experience desired.

Qualifications

Bachelor's Degree or equivalent work experience.

Benefits & Perks

The U.S. pay range for this position is $89,200 -- $203,000 annually, varying by work location and experience.
Potential eligibility for long-term incentives in the form of a new hire equity award.
Compensation reflects the cost of labor across several U.S. markets.

Working at Adobe

Adobe is dedicated to creating an inclusive, respectful, and innovative work environment. We are committed to equal opportunity employment and making our website accessible to all users, including those with disabilities. We value diversity, creativity, and the sharing of ideas across our organization.

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