Sr. Marketing Manager - Content and Creative Strategy

About the Role

Key Responsibilities

• Partner with Consumer Insights team to develop a deep understanding of our consumers across different personas - leveraging insights into action through marketing plans and messaging strategy.
• Support development of creative strategy and planning for brand and product campaigns, ensuring alignment with business goals and audience insights.
• Support the development of the messaging strategy and integrated communications planning in collaboration with channel leads.
• Lead in-season advertising content development with internal creative team and external agency partners.
• Lead tentpole planning and execution for high-impact brand moments.
• Consult on creative development of content across owned channels.
• Support the development and execution of a cross-channel organic content plan that drives search authority and site traffic.
• Monitor and analyze creative performance metrics to optimize effectiveness and inform future strategy.
• Mentor direct reports and support their career development, modeling Company leadership values.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in creative strategy and campaign planning.
• Strong leadership and team management skills.
• Experience developing content across multiple channels.
• Ability to collaborate across departments and manage cross-functional initiatives end to end with excellence.
• Excellent communication and project management skills.
• Willingness and ability to embrace new technologies.
• Openness to diverse perspectives and a willingness to learn from others.

Nice to Have

• Experience with SEO content development.
• Experience in a large matrixed marketing organization.
• Experience with franchised, multi-unit retail, financial services and/or seasonal businesses.
• MBA.

Qualifications

• Educational background includes a Bachelor's degree in Marketing, Communications, or a related field.

Benefits & Perks

• Competitive compensation and benefits to support your health and well-being.
• Participation in incentive compensation or short-term incentive plans.
• Medical and prescription drug coverage.
• H&R Block Retirement Savings Plan (401(k) Plan).
• Employee Assistance Program.
• Virtual fitness center programs.
• Associate discount program.
• Automatic enrollment in Business Travel Accident Insurance.
• H&R Block Tax Prep benefit.