Manager, Content
DraftKings
Job Description
About the Role
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, "impossible" isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. As the Content Manager for DraftKings Network, you’ll play a key role in shaping our voice and presence across the platform. You’ll be at the forefront of content strategy, producing and curating compelling stories that range from game previews and player insights to the intersection of sports and pop culture. In this highly collaborative role, you’ll work closely with a talented team of writers, editors, designers, and social media strategists to ensure consistency and creativity across all DraftKings media channels. You’ll have the opportunity to influence long-term content direction, contribute to major campaigns, and help grow the brand’s reach and resonance with fans.
Key Responsibilities
- Manage a team of full-time and freelance content creators to help scale a newsletter, social media channels, and AI-generated content, ensuring brand consistency, timely delivery and audience relevance.
- Lead the weekly editorial newsroom discussion and ensure all contributors across the organization are collaborating, showcasing projects and providing updates on traffic and audience engagement.
- Verify all content is SEO-driven and interconnected across platforms to maximize visibility and discoverability.
- Monitor and analyze performance metrics across web, social media, and email to identify content trends and user behaviors that inform strategy.
- Report regularly on content performance, SEO outcomes, social engagement, and newsletter metrics to support business and editorial decisions.
- Use data insights to continuously refine content strategy and contribute to the overall growth of DraftKings’ media presence.
- Assist senior leadership with contract negotiations, budgets, roadmap implementation, staffing.
Requirements
- Bachelor’s degree in a related field or equivalent work experience, with at least 5 years of experience in media, SEO, content strategy, or a related field.
- Proven experience creating and optimizing content for newsletters and social platforms, with a focus on engagement, reach, and brand voice consistency.
- Ability to perform keyword research, channel/content analyses, and channel optimization.
- Passion for data with a strong ability to translate performance insights into actionable content and distribution strategies.
- Familiarity with technical SEO elements and optimization.
- Self-starter with the ability to manage a team with strong time management and organizational skills.
- Prior experience as a manager of a small team preferred.
- Solution-oriented and analytically curious with the ability to adapt to changing priorities and deliver results in a fast-paced environment.
Nice to Have
- Prior experience as a manager of a small team
Qualifications
- Bachelor’s degree in a related field or equivalent work experience.
Benefits & Perks
- US base salary range of $110,400 to $138,000 plus bonus, equity, and benefits as applicable.
Working at DraftKings
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. We’ll guide you through the process if this is relevant to your role.
Job Details
About DraftKings
Website
draftkings.com
Company Size
1001-5000 employees
Location
Boston, MA
Industry
Spectator Sports
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