Senior Digital Content Manager

About the Role

Key Responsibilities

• Develop and oversee an actionable website strategy to align with institutional goals.
• Participate in relevant stakeholder meetings, bringing strategic perspectives based on insights, data, and best practices.
• Receive and analyze content requests from department and institutional stakeholders to develop engaging digital experiences for the .EDU channels.
• Manage multiple content initiatives simultaneously and support the development of a proactive .EDU content strategy agenda, incorporating emerging trends and audience insights.
• Support the website needs of the research community and identify opportunities to promote discoveries on internal and external channels.
• Establish and maintain an editorial calendar for timely and relevant content updates.
• Define and incorporate audience insights and performance data to improve user experience.
• Execute and enhance organic growth initiatives, focusing on improving search reach for strategic pages.
• Serve as the editorial lead for all .EDU content, overseeing creation and curation of copy, graphics, and multimedia elements.
• Ensure content consistency and quality across all initiatives, maintaining brand voice and strategic goals.
• Lead a team of writers, editors, and content creators, providing direction and feedback.
• Manage content timelines, workflows, and resources to ensure timely project delivery.
• Establish content governance processes, guidelines, and standards for .EDU content.
• Collaborate with cross-functional teams to ensure content aligns with broader content strategy and enhances reputation.
• Become a subject matter expert on the Drupal component library and support web experience development.
• Evaluate performance against KPIs and make data-driven content enhancements.
• Monitor and improve audience engagement across all .EDU initiatives.
• Align SEO, GEO, and AI Search strategies with content and audience needs.
• Collaborate with marketing, IT, brand, media relations, and internal communications teams to ensure consistent messaging and optimize communication opportunities.
• Partner with brand standards and governance teams to ensure content compliance.
• Lead, mentor, and develop a team of content professionals, fostering a culture of creativity and continuous improvement.

Requirements

• 7-10 years of relevant experience in content strategy, website management, or educational content development.
• Bachelor's degree in Communications, Marketing, Journalism, or a related field.
• Excellent writing, editing, and proofreading skills with keen attention to detail.
• Previous experience and/or ability to function as an editorial lead.
• Passion for storytelling, content creation, and engaging web audiences.
• Strong verbal and written communication and collaboration skills, with effective stakeholder management.
• Ability to understand and learn from data-driven insights.
• Proficiency in tools and platforms for content creation, distribution, and performance tracking.
• Experience working with content management systems such as Drupal or Adobe Experience Manager.
• Familiarity with UX writing best practices and website accessibility guidelines.
• Strong leadership skills with the ability to manage and inspire a team.

Nice to Have

• Master's degree in Communications, Marketing, Journalism, or a related field.
• Experience in content strategy, development, and management within the non-profit sector.
• Experience in the healthcare industry, focusing on medical writing and content creation.

Qualifications

• Bachelor's degree in a related field.
• 7-10 years of relevant experience.

Benefits & Perks

• Comprehensive benefits and wellness package supporting career development, family, and retirement.
• Access to financial security benefits, generous time-off, and employee resource groups.
• Holistic employee wellness program focusing on physical, mental, nutritional, sleep, social, financial, and preventive care.