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Digital Content Strategist, Four Diamonds

Pennsylvania State University

State College, PA
Full Time
Mid Level
46k-74k
3 days ago

Job Description

About the Role

The Digital Content Strategist at Penn State supports the Four Diamonds initiative, a gift fund dedicated to conquering childhood cancer by assisting children and their families through superior care, comprehensive support, and innovative research. As part of the Division of Development and Alumni Relations, the role involves managing digital content and marketing efforts to promote the organization's mission and campaigns, contributing to Penn State's fundraising and alumni relations operations.

Key Responsibilities

  • Manage social media strategy, content creation, scheduling, engagement, and analytics
  • Create and edit digital content including blogs, websites, social media, ads, and print materials
  • Ensure brand consistency across all platforms through proofreading and content calendar management
  • Design visual assets and produce short-form videos to support campaigns and engage audiences
  • Collaborate on marketing campaigns with internal teams, external partners, agencies, and vendors
  • Lead paid advertising and SEO efforts to boost visibility and performance across digital channels

Requirements

  • Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software
  • Strong writing, editing, and proofreading skills
  • Exemplary interpersonal and communication skills
  • Experience with social media analytics, SEO, and paid advertising platforms
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Passion for storytelling and mission-driven work
  • The ability to create and maintain an inclusive and respectful environment for all students and colleagues
  • Self-motivation and ability to work independently and as part of a team

Nice to Have

  • Experience supporting or working with nonprofit or fundraising campaigns
  • Knowledge of digital marketing trends and best practices

Qualifications

  • Bachelor's Degree
  • 1+ years of relevant experience for the Intermediate Professional level
  • 3+ years of relevant experience for the Advanced Professional level

Benefits & Perks

  • Competitive salary range of $46,400.00 - $74,000.00
  • Comprehensive medical, dental, and vision coverage
  • Robust retirement plans
  • Substantial paid time off including holidays, vacation, and sick leave
  • 75% tuition discount for employees and eligible spouses and children

Working at Pennsylvania State University

Penn State's Division of Development and Alumni Relations includes over 500 professionals engaging a community of more than 800,000 alumni. The organization values diversity, inclusion, and professional development, fostering a respectful environment that supports equity initiatives and community engagement. The university emphasizes making a positive impact on communities worldwide and offers a collaborative, mission-driven work environment.

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Job Details

Posted AtSep 3, 2025
Job CategoryContent Marketing
Salary46k-74k
Job TypeFull Time
Work ModeOnsite
ExperienceMid Level

Job Skills

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About Pennsylvania State University

Website

psu.edu

Location

State College, PA

Industry

Colleges, Universities, and Professional Schools

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