Lead UX Content Marketing Strategist

About the Role

Key Responsibilities

• Develop customer-centric content that supports seamless digital journeys—including account opening flows, product pages, mobile app interactions, and in-app/error messaging—through the lens of content UX.
• Serve as the lead UX writer, ensuring consistent voice and tone while upholding brand standards across all digital touchpoints.
• Apply insights from usability testing, behavioral data, and user feedback to inform and improve content design and UX writing practices.
• Collaborate with the Marketing Cloud Manager to create personalized, dynamic content aligned with user personas and behavioral triggers.
• Own and evolve the content marketing calendar to support brand campaigns, product initiatives, and lifecycle marketing goals.
• Incorporate authentic storytelling, practical financial guidance, and educational content in formats that resonate with diverse audience segments.
• Ensure content across all digital channels—including web, mobile, email, and social—delivers a unified, intuitive, and personalized customer experience.
• Partner with SEO and analytics teams to optimize content for discoverability, engagement, and conversion, informed by performance data and search behavior.
• Write and edit copy across all formats: blogs, emails, web pages, infographics, product promos, and white papers.
• Mentor and support content contributors across the team to elevate quality and performance.
• Monitor trends and competitor content to ensure innovation and relevance in financial storytelling.

Requirements

• Bachelor's degree in journalism, English, Creative Writing, Communications, or related field with at least 3-5 years of professional experience.
• Strong command of UX writing, content marketing, and storytelling frameworks.
• Demonstrated experience writing across multiple channels (web, mobile, social, video, email).
• Highly proficient in digital tools and comfortable working in a CMS and with marketing automation platforms.
• Familiarity with digital analytics tools (e.g., Google Analytics) and ability to interpret performance data into content insights.
• Knowledge of SEO/SEM fundamentals and how they intersect with content development.
• Strong interpersonal and project management skills.
• Comfortable with an agile workflow and cross-functional team collaboration.
• Must be willing to help teammates, share knowledge with, and learn from them.
• Must be open to receiving feedback and constructive criticism.
• Positive attitude, disciplined work ethic, and eagerness to learn and grow.

Nice to Have

• Experience with video scripting and content repurposing for short-form platforms like TikTok, Instagram Reels, and YouTube Shorts.
• Proficiency in social media platforms and understanding of channel-specific best practices.
• Ability to manage or contribute to digital campaigns with A/B testing and personalization.
• Passion for innovation, curiosity for emerging content formats, and a drive to continually evolve storytelling tactics.

Benefits & Perks

• Competitive salary commensurate with experience
• Comprehensive benefits package including medical, dental, and vision coverage
• Opportunities to work one day from home per week
• Opportunities for professional development and career growth
• Vibrant, inclusive, and family-oriented culture
• Join a company with a proven track record of success and long-term stability. As part of a financially sound bank with over 120 years in business, you'll enjoy the security of working for an institution recognized by Forbes for more than a decade as one of the “Best Banks in America.”