Digital Content Manager

About the Role

Key Responsibilities

• Develop and implement a comprehensive content strategy aligned with the app's overall goals and target audience.
• Curate and manage diverse content types: strength and cardio workouts, training programs, plans, videos, Explore the World routes, etc.
• Collaborate with fitness experts, trainers, and other subject matter experts to create new content, ensure content accuracy and relevance.
• Oversee content production, including writing, editing, and sourcing visual assets.
• Optimize content for search engine visibility (SEO) within the app and on external platforms.
• Implement personalization tactics to deliver relevant content based on user preferences and progress.
• Manage the content calendar and ensure timely publication of new content and updates.
• Analyze app usage data and content performance metrics (engagement, retention, conversion, etc.).
• Leverage data insights to refine content strategy and optimize for better engagement and user satisfaction.
• Conduct A/B testing on content elements (headlines, visuals, formats) to identify optimal approaches.
• Partner with marketing, product, and design teams to ensure content consistency and alignment with brand guidelines and campaigns.
• Collaborate with engineering teams to enhance the content management system and other tools within the app.
• Stay up to date with industry trends, competitor activities, and new technologies in digital fitness and content marketing.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in digital content management or a similar role, ideally in the health, wellness, or fitness industry.
• Strong understanding of content strategy, content optimization techniques, and performance analysis.
• Excellent written and verbal communication skills.
• Experience with content management systems (CMS), analytics tools (e.g., Google Analytics, Adobe Analytics), and A/B testing frameworks.
• Knowledge of mobile user experience principles and user behavior within app-based experiences.
• Passion for health, fitness, and helping people achieve their wellness goals.
• Ability to work effectively in a fast-paced environment and manage multiple projects.

Benefits & Perks

• Health & Dental Insurance
• Company paid Life Insurance
• 401(k)
• Paid Time Off benefits
• Product discounts
• Wellness programs