Manager, Marketing & Digital Content

About the Role

Key Responsibilities

• Lead the development, and production of digital content for NationalGeographic.org, the marketing blog, and Society News email newsletter, including ideation, project management, editing, and publishing of editorial content across platforms.
• Drive engagement with content peers and stakeholders to develop distribution and integration plans for Society digital content across various platforms.
• Work with the Marketing Strategy team and embedded marketing teams on user journeys and tailor content strategy based on performance metrics to support audience engagement.
• Facilitate cross-team collaboration through meetings and knowledge-sharing.
• Provide content support for enterprise-wide campaigns and other top-of-funnel marketing strategies.
• Develop and maintain the Society's brand voice in digital content, ensuring consistency and appropriateness across all channels.
• Work with content creators to ensure content is SEO-friendly and contribute to the overall SEO strategy.

Requirements

• 5+ years of experience creating and leading digital content efforts.
• Deep understanding of digital content creation with an audience-centric and omni-channel approach.
• Strong narrative ability to craft compelling stories for digital channels including websites, email, and social media.
• Keen understanding of journalism practices and current trends in content.
• Ability to prioritize workflows with strong attention to detail.
• Highly developed oral and written communication skills and ability to work with individuals and groups at all levels.
• Experience in a variety of Content Management Systems (CMS).
• Experience in Salesforce Marketing Cloud.
• Demonstrated knowledge and experience in SEO strategy and content optimization.
• Proficiency in Google Workspace, Microsoft Word, Excel, and PowerPoint.
• Bachelor's Degree preferred.

Nice to Have

• Humility and creativity, with the ability to serve as a unifying force and to work cohesively and collaboratively across teams.
• An entrepreneurial spirit to support a growing team and flexibility to adjust processes as needed.
• Experience managing freelancers in a creative environment.
• Time management and organizational skills.
• Experience developing compelling stories and assets to support fundraising efforts.
• Ability to manage multiple projects, under deadlines, with changing priorities in a dynamic, fast-paced environment.
• A demonstrated interest in illuminating and protecting the wonder of our world.

Qualifications

• Bachelor's Degree (preferred).

Benefits & Perks

• Competitive and holistic total rewards package.
• Salary range of $90,200.00 - $95,000.00.
• Medical, dental, and vision insurance.
• Wellness program.
• 401(k) retirement savings plan with matching contributions after 6 months.
• Flexible paid time off benefits with up to 22 days of paid annual leave, 15 days for new hires, prorated.
• 10 days of sick leave.
• 12 paid holidays and a paid winter break between December 25 and 31.
• Paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits.
• Learning and development opportunities.
• Lifestyle Spending Account.
• Pet adoption assistance and insurance.
• Pre-tax transportation benefits with employer subsidy.
• Employer-paid life insurance and disability benefits.
• Various National Geographic discounts and perks.