Digital Content Specialist

Homage

Columbus, OH

Full Time

Mid Level

4 days ago

Job Description

About the Role

The Digital Content Specialist at HOMAGE will play a key role in shaping the online shopping experience on homage.com. Collaborating with the eCommerce, marketing, and product merchandising teams, this person will ensure digital assets, promotions, and content are strategically placed and aligned with seasonal campaigns, product launches, and brand storytelling. HOMAGE is an apparel company rooted in nostalgia and authenticity, creating and curating comfortable apparel that sparks connection, tells stories, and empowers self-expression. The company values compassion, creativity, collaboration, authenticity, and accountability, and fosters a hardworking, dedicated, and creative team environment.

Key Responsibilities

Maintain and refresh the homepage, collection pages, landing pages, and storytelling content to reflect campaign priorities, product launches, promotions, and seasonal moments.
Partner with eCommerce, Marketing, and Merchandising to ensure site content and promotions align with storytelling, performance insights, and business priorities.
Uphold HOMAGE's voice and storytelling strategy through site copy, visual content, and promotional messaging.
Collaborate with SEO consultant to ensure content updates follow SEO guidelines.
Implement and manage on-site content updates across homepage, collection pages, PDPs, promotions, and the “Pay Homage” section based on campaign and merchandising calendars.
Brief in digital asset needs (banners, images, headlines, copy, promotional graphics) in collaboration with the Sr. Manager of Storytelling.
Update and refine PDP copy in partnership with the eCommerce team to ensure accuracy and clarity, incorporating SEO guidance where needed.
Work closely with the eCommerce and merchandising teams to update and refine site navigation and navigation assets.
Monitor content and promotion performance using engagement metrics and recommend refinements for increased effectiveness.
Maintain a content calendar and project timelines to ensure updates and promotions are made on schedule and communicated across teams.

Requirements

2-4 years in digital content management, site merchandising, or a related field in eCommerce or marketing.
Proficiency with content management systems and an understanding of web best practices.
Strong project management skills with the ability to meet tight deadlines.
A creative thinker with a sharp eye for detail, passionate about delivering a cohesive brand experience.
Collaborative and communicative: Able to work seamlessly with multiple teams.
Organized and proactive: Manages timelines, anticipates needs, and ensures content and promotion accuracy.
Brand-minded: Understands the HOMAGE voice and vision and champions them across digital touchpoints.

Nice to Have

Experience working with SEO strategies and tools.
Knowledge of web analytics and performance monitoring.

Qualifications

Legal right to work in the United States.
Willingness to submit to a background check.

Benefits & Perks

The opportunity to be a part of a collaborative, fun team environment.
Medical, dental, and vision insurance coverage.
Life insurance paid 100% by HOMAGE with the opportunity to purchase additional coverage.
401k with Employer Match.
Flexible Spending Account, Dependent Care & Health Savings Account.
Employee Assistance Program.
Career growth and development.
Paid Time Off.
Team Member discount on HOMAGE products.

Working at Homage

HOMAGE team members are as eclectic as the stories they tell. They are hardworking, dedicated, creative, and a little quirky with a lot of hustle. They have a passion for their work and love collaborating to create an exceptional product and experience for customers.

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