Content Marketing Specialist

About the Role

Key Responsibilities

• Write, edit, and publish high-quality content across formats: blogs, social media posts, email campaigns, case studies, and white papers.
• Maintain consistent brand voice and messaging across all channels.
• Manage and grow organic social presence (Facebook, LinkedIn, Instagram, Reddit, etc.) with engaging posts, graphics (with design support as needed), and campaigns.
• Monitor trends and recommend fresh ideas to increase reach and engagement.
• Draft and optimize email content for newsletters, nurture sequences, and customer communications.
• Collaborate with the marketing team to align email campaigns with product launches and events.
• Outline, write, and support content strategy for webinars, in-person events, and other campaigns.
• Work closely with Marketing, Product, and Sales teams to translate business priorities into content that resonates with audiences.
• Partner with design for visuals and with demand generation for campaign execution.
• Track content performance (traffic, engagement, conversions) and use insights to optimize future content.

Requirements

• 2-4 years of professional content marketing, copywriting, or journalism experience (B2B or B2C).
• Exceptional writing and editing skills with attention to detail.
• Experience managing organic social channels and producing content calendars.
• Familiarity with SEO best practices and tools (e.g., SEMrush, Ahrefs, or equivalent).
• Comfortable using email/CRM platforms (e.g., HubSpot, Mailchimp, Marketo, etc.).
• Strong organizational skills and ability to manage multiple projects with competing deadlines.
• Self-starter with creative energy and a collaborative mindset.

Nice to Have

• Experience in EdTech, SaaS.
• Portfolio of published blogs, case studies, white papers, and social campaigns.
• Graphic design or basic video editing skills.

Qualifications

• Educational background is not explicitly specified, but relevant experience is emphasized.

Benefits & Perks

• Stability: We're 10+ years old, 100% profitable without investor backing, and we continue to have year-over-year growth.
• Work/Life Balance: Freedom to live your life while accomplishing something awesome for everyone in education.
• Flexible PTO and a 3-week company-wide holiday break from mid-December through the New Year.
• Competitive Compensation: Generous profit-sharing program and base pay.
• 100% Healthcare: We cover all of our employees' healthcare premiums because we are invested in your well-being. We also cover 80% of dependents.
• Remote Flexibility: You can work where and when you are most effective. We have an office in Downtown Durham and are supportive of remote work options.
• Give Back: We are active participants in our communities through volunteer partnerships with local nonprofits. We offer VTO (volunteer time off) for independent engagement with your community.