Associate, Content Writer

The Rmr Group

Newton, MA

Full Time

Mid Level

12 days ago

Job Description

About the Role

Reporting to the Director of Marketing and CX and working closely with all members of the marketing team and other departments, the Marketing Associate - Content will be responsible for overseeing the creation, management, and optimization of content across all digital channels. This role will require a mix of creativity, strategic thinking, and project management skills. The ideal candidate will have experience in content creation, social media, and data-driven decision-making, with a keen ability to work cross-functionally with other departments. A story-teller at his/her core, this person is a self-starter with their finger on the cultural pulse who can work in a dynamic and sometimes ambiguous environment.

Key Responsibilities

Develop and execute comprehensive content strategies that align with the company's marketing goals and business objectives.
Create content calendars to ensure a consistent and timely flow of content across all channels.
Collaborate with internal stakeholders to understand audience needs and create tailored content plans.
Oversee the creation of various types of content in collaboration with agency partners, including blogs, website copy, social media posts, email newsletters, case studies, white papers, videos, and more.
Write and edit compelling copy that engages target audiences and supports brand voice and messaging.
Monitor content performance using analytics tools (e.g., Google Analytics, social media insights) and adjust strategies to improve engagement and ROI.
Conduct regular audits of existing content to identify opportunities for optimization and repurposing.
Ensure all content aligns with the brand's voice, tone, and guidelines.
Review content to ensure accuracy, compliance with legal requirements, and adherence to best practices.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or related field.
2+ years of experience in content marketing, with a proven track record of creating high-quality, engaging content.
Exceptional writing, editing, and proofreading skills.
Strong understanding of SEO, keyword research, and content optimization.
Experience with content management systems (CMS), email marketing platforms, and social media management tools.
Familiarity with analytics tools such as Google Analytics, Moz or Hotjar.
Ability to manage multiple projects simultaneously and meet deadlines.
Creative, strategic thinker with a passion for storytelling.
Strong attention to detail and organizational skills.
Ability to work independently and collaboratively in a fast-paced environment.
Excellent communication skills and a team player mindset.

Working at The Rmr Group

The RMR Group is a leading U.S. alternative asset management company focused on commercial real estate, with a scalable platform, a deep and experienced management team, and a commitment to creating long-term value for clients. The company values integrity, passionate performance, inspired thinking, ownership mentality, teamwork, and mutual respect. Recognized as a top place to work and an ENERGY STAR Partner of the Year, RMR emphasizes a rewarding and inclusive work environment.

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