Associate, Digital Activation

About the Role

Key Responsibilities

• Plan, implement, and manage paid social media channels, with an emphasis on Facebook, Instagram, Snapchat, and Pinterest.
• Support innovation on new platforms or partners as the social and digital space continues to evolve.
• Handle buying, tagging, optimization, and reporting for brands, managing multi-million-dollar budgets.
• Collaborate with media agency planning teams to incorporate tactical media plans and insights into deliverables such as plans and reports.
• Lead and manage daily media optimizations, working with creative agencies to enhance creative content.
• Administer billing operations across social media accounts for Diageo North America.
• Identify, develop, and advocate for pilots to support brand and business strategies.
• Lead testing and analysis of social media campaign performance metrics using analytics tools.
• Organize and analyze datasets into reports that provide actionable insights for future media and content strategies.

Requirements

• At least 1 year of experience in digital or social media, preferably managing and buying paid social for a major consumer packaged goods or luxury brand.
• Expertise in Excel and social media analytics platforms such as Sprinklr or Facebook Insights/Business Manager.
• Strong communication skills, both verbal and written.
• Ability to manage multiple projects simultaneously with attention to detail.
• Deep understanding of social media data and how it affects reporting.
• Self-starter with a proactive attitude and ability to thrive in a rapidly changing environment.
• Experience working with various partners and building relationships.
• Ability to prioritize workload effectively.

Nice to Have

• Knowledge and curiosity about social data and its impact on business.
• Experience with social listening platforms.
• Knowledge in SQL, Salesforce, statistical tools, or programming.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Competitive salary range from $93,150 to $155,250.
• Eligibility for additional rewards including annual incentives and stock awards.
• Healthcare benefits, retirement plans, disability coverage, life insurance, wellness benefits, and parental leave.
• Supportive and inclusive work culture that values diversity.