Digital Media Strategist, Paid Social

About the Role

Key Responsibilities

• Developing and executing bold, innovative strategies and campaigns in conjunction with Verizon's marketing team.
• Collaborating with media partners on driving the product roadmaps and expanding capabilities into the broader marketplace.
• Partnering closely with other media leaders (Brand, Business, Search, Programmatic, and Analytics) to support the activations.
• Supporting efforts across partner units within Verizon (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.
• Keeping internal teams educated on the evolution of paid social technology, what's leading in the marketplace and what tech can be utilized.

Requirements

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant work experience.
• Marketer/agency/consultative services experience in paid social media strategy & investment.
• Experience “Hands-on-keyboard” in primary buying platforms & formats (Facebook/Instagram, Snapchat, LinkedIn, Pinterest, TikTok, X).
• Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
• Experience leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).

Nice to Have

• A Bachelor's degree.
• Six or more years of relevant experience.
• Experience with management of social budgets of at least ten million dollars.
• Social media buying experience within agency teams, management consultancies or brands with in-house digital media capabilities.
• Fluency in data-driven targeting and reach strategy.
• Experience leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).

Qualifications

• Bachelor's degree or four or more years of relevant work experience.

Benefits & Perks

• Health and wellness benefit options including medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• A matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance.
• Up to 15 days of vacation per year, which grows with additional service.
• Compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• Salary range for New York: $91,500 - $159,000, incentive-based with potential to earn more.