Sr. Associate, Paid Social

About the Role

Key Responsibilities

• Provides tactical details and strategic input to develop paid social media recommendations.
• Ability to independently execute and optimize comprehensive paid social campaigns within the platform for the brand you work on.
• Duties include trafficking campaigns within the platform, monitoring creative requests and spec details, quality assurance, adhering to timelines, and following general paid social best practices.
• Monitors campaign performance to achieve goal KPIs and budget parameters, recommending optimizations based on observed data and trends.
• Collaborate to compile and share routine campaign performance reports, provide insightful observations, and recommend tests internally and with clients.
• Presents recommendations and reports results with thoughtful next steps and actions, communicates with internal and external partners, and maintains professional and collaborative relationships.
• Stay up to date with partner offerings, platform enhancements, and industry updates, making applicable recommendations for clients.
• Attend internal and external training and complete required social platform certifications as needed.
• Help train and mentor Associates and other junior team members.
• Oversee routine budget pacing, including complex data fees and billing administration.

Requirements

• Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.).
• Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform (X [formerly Twitter], Snapchat, Pinterest, TikTok, Reddit, LinkedIn).
• Thorough knowledge of social platform capabilities and how to set up campaigns with differing objectives.
• Comfortable working closely with peers and internal teams via email, phone, and video.
• Strong organizational skills, ability to multitask in a fast-paced environment, and ability to prepare presentations for internal stakeholders.
• KINESSO does not require candidates to have a college degree.
• 2+ years of experience in a role where paid social media management was a core responsibility.
• Interest and passion for social media and advertising.

Nice to Have

• Experience with TikTok, Reddit, or other emerging social platforms.

Qualifications

• No specific formal educational qualifications required.

Benefits & Perks

• Medical and dental coverage.
• 401(k) plans, flex spending, life insurance, disability.
• Employee discount program, employee stock purchase program, paid family benefits.
• Discretionary time off days, company-wide Appreciation Weeks, Wellness Days.
• Competitive salary and eligibility for annual discretionary incentive awards.
• Salary range: $70,000—$75,000 USD.