Director, Paid Social

About the Role

Key Responsibilities

• Build and implement innovative paid social strategies that maximize business growth while leveraging AI tools to automate workflows and accelerate speed to market.
• Identify and deploy AI-powered solutions for campaign build, asset production, targeting, bidding, and real-time optimization.
• Foster a collaborative, high-performing culture that champions experimentation and continuous learning.
• Own performance KPIs for paid social channels, analyzing campaign data to identify trends, optimize ROI, and scale winning tactics.
• Implement rigorous testing plans and A/B frameworks to drive creative and audience innovation.
• Manage multi-million-dollar paid social budgets across brands and markets.
• Ensure optimal allocation of spend to deliver efficiency, scalability, and growth.
• Partner with brand marketing, creative, analytics, and global market teams to ensure alignment on messaging, creative execution, and audience strategy.
• Champion integration with broader DTC/GTM strategies to maximize synergy.
• Stay ahead of evolving social platform capabilities, AI advancements, algorithm changes, and consumer trends.
• Identify new opportunities to test emerging channels and creative formats.
• Deliver regular, actionable performance reporting to stakeholders.
• Translate complex data into clear insights and strategic recommendations.
• Build strong partnerships with key external partners like Meta, TikTok to gain early access to new tools and betas.
• Serve as an internal advocate for best-in-class paid social practices.
• Lead, inspire, and develop a team of paid social specialists who thrive on curiosity and rapid experimentation.

Requirements

• 7+ years of experience in social media marketing, with deep expertise in paid social and a track record of delivering measurable growth at scale.
• Proven track record in a senior leadership role driving global paid social strategy for large-scale, multi-brand organizations.
• Experience managing performance-driven paid social budgets of $20M+, with strong ROI across global markets.
• Demonstrated success translating social performance wins into broader marketing channel strategies.
• Hands-on experience with AI tools and automation to streamline processes, boost productivity, and enhance campaign performance.
• Demonstrated success managing international paid campaigns and adapting to local market nuances.
• Strong strategic thinker with an experimental mindset and deep understanding of social algorithms, platform best practices, and performance marketing principles.
• Highly analytical, with the ability to interpret complex data and translate it into actionable plans.
• Excellent communication skills; able to influence and collaborate effectively across diverse, cross-functional teams.
• Proven ability to inspire, lead, and develop high-performing teams.
• Passion for staying ahead of digital marketing trends, AI-driven marketing, and creative experimentation.

Nice to Have

• Experience with emerging social channels and creative formats.
• Knowledge of cybersecurity or identity protection industries is a plus.
• Experience working with global teams and markets.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Opportunity to make a meaningful impact at scale for trusted brands in cyber safety.
• Work in a dynamic, collaborative environment that embraces innovation.
• Potential for professional growth and leadership development.