Associate, Digital Analytics & CRO

Cvent

Mclean, VA

Full Time

Entry Level

about 2 months ago

Job Description

About the Role

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and approximately 22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent offers a comprehensive event marketing and management platform for marketers and event professionals, along with software solutions for hotels, venues, and destinations to grow their group/MICE and corporate travel business. The company emphasizes fostering intrapreneurship, encouraging employees to think and act like entrepreneurs, take risks, and make autonomous decisions. Cvent values diverse perspectives and promotes a culture that celebrates differences and shared connections. The Senior Associate/Associate, Digital Analytics & CRO supports the Digital Marketing team by executing analyses, managing reporting, assisting with CRO and personalization initiatives, and collaborating across teams to enhance data-driven decision-making and digital performance.

Key Responsibilities

Conduct structured analyses of website and digital marketing performance to identify key trends and support marketing strategies.
Assist in maintaining and updating dashboards and reports to communicate website and channel performance aligned with marketing goals.
Collaborate with Web UX, Community, and Product teams to ensure analytics efforts support business objectives and integrate insights into continuous optimization.
Monitor data accuracy, report discrepancies or bugs, and escalate issues to analytics development teams to ensure data integrity.
Support CRO initiatives by assisting in A/B test execution, tracking performance, analyzing results, and providing optimization insights.
Assist in implementing and tracking web personalization strategies to improve website conversion and engagement.
Support digital team strategy discussions, share performance updates, and participate in workshops and training to enhance data literacy.
Coordinate with marketing stakeholders to ensure alignment on reporting and insights, and contribute to digital optimization opportunities.
Assist in digital marketing initiatives and stretch projects related to analytics and CRO, providing data input and insights.
Stay current with industry trends, engage in training or certification, and proactively suggest improvements to reporting and data visualization.

Requirements

Bachelor's degree in Marketing, Business, Data Analytics, or related field.
1-3+ years of experience in digital marketing, analytics, or CRO-related roles.
Familiarity with web analytics tools such as Adobe Analytics and Google Analytics.
Basic understanding of A/B testing methodologies and CRO principles.
Strong attention to detail and ability to ensure data accuracy.
Effective communication skills and ability to collaborate with stakeholders.
Proficiency in Excel and data visualization tools is a plus.

Nice to Have

Proficiency in data visualization tools.

Qualifications

Bachelor's degree in Marketing, Business, Data Analytics, or related field.

Working at Cvent

Cvent's culture emphasizes intrapreneurship, encouraging employees to think and act like entrepreneurs, take risks, and make decisions independently. The company values diverse perspectives, fosters a culture of shared connections, and promotes continuous learning and innovation.

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