Associate Director, Analytics

About the Role

Key Responsibilities

• Design and manage analytics projects and conduct data analysis
• Create client-facing communications such as emails, decks, POVs, and thought leadership updates
• Partner with internal teams, external partners, and clients
• Execute, manage, and deliver media effectiveness measurement to inform media buying
• Create measurement frameworks to evaluate media campaigns, develop client learning agendas, and test and learn plans tied to business questions and KPIs
• Design measurement approaches for single or cross-channel campaigns across KPIs such as brand, engagement, and acquisition
• Implement measurement, track progress, analyze data, and create performance reports for clients
• Create analysis communications and present findings to internal stakeholders and clients
• Work with data and apply basic statistical methods to analyze campaign and test data
• Conduct thought leadership on campaign measurement, testing, and learning opportunities
• Stay updated on emerging measurement methodologies and media measurement topics
• Evaluate measurement partners and identify new approaches to keep research cutting edge

Requirements

• Bachelor's Degree or Equivalent Experience
• 5-7 years of experience in marketing research, consumer insights, business consulting, or media/advertising research/analytics/insight
• Experience in brand, advertising, and media measurement, especially digital reporting, brand lift surveys, brand health tracking, social measurement, advanced TV measurement, and cross-channel media measurement
• Experience creating measurement plans, test and learn agendas, and media test design
• Understanding of media relevant metrics from audience delivery to acquisition and basic statistical analysis
• Advanced Excel skills including macros, formulas, and pivot tables, and experience working with large data sets
• Knowledge of agency proprietary planning and analytic tools (desirable)
• Understanding of how clients use and how agencies buy online and offline advertising media channels
• Knowledge of measurement vendor marketplace and ability to evaluate new capabilities
• Strong written and verbal communication skills, with the ability to communicate complex ideas
• Comfortable presenting internally and to clients
• Excellent project management and organizational skills
• Strong PowerPoint and deck-writing skills

Nice to Have

• Experience working with typical agency proprietary planning and analytic tools

Qualifications

• Bachelor's Degree or equivalent experience

Benefits & Perks

• Competitive total rewards package including a discretionary bonus
• Health insurance coverage
• Life and disability insurance
• Retirement savings plans
• Company paid holidays and unlimited paid time off (PTO)
• Mental health and wellness resources
• Pet insurance
• Childcare resources
• Identity theft insurance
• Fertility assistance programs
• Fitness reimbursement