Associate Director, Artist Relations & Marketing, US Latin

About the Role

Key Responsibilities

• Contribute heavily to the creation, development, and execution of marketing strategies, packaging design, ad campaigns, and tour planning for assigned projects.
• Participate in near and long-term creative planning to ensure a clear and consistent message for assigned projects while acting as a central point of contact and lead for all assigned projects.
• Work with all departments in meeting deadlines and maintaining a creative thread throughout projects.
• Develop and execute creative imaging for marketing campaigns in conjunction with an Art Director, including selecting visual imagery and overseeing production of promotional materials.
• Lead collaborative efforts and help conceptualize creative concepts with digital marketing specialists for digital initiatives such as mobile concepts, artist website design, and social media presence.
• Liaise with artist management regularly to communicate label plans and expectations.
• Create, negotiate, and manage marketing budgets for each project.
• Participate in managing release schedules related to assigned projects.
• Research and evaluate customer needs, industry landscape, and market/cultural trends.
• Work with artist management and A&R to assess artist development needs.
• Collaborate with promotion, publicity, sales, and international marketing departments to meet or exceed sales targets and ensure marketing plans align with project needs.
• Lead development and execution of direct-to-consumer campaigns.
• Assist in planning and executing artist showcases, listening parties, and events.
• Support onboarding tools for new marketing team members and assist senior management with project and budget planning.

Requirements

• 4-6 years of experience in marketing, project management, and/or artist relations in the entertainment industry.
• A Bachelor's degree in marketing or a related field.
• Excellent communication, negotiation, and relationship-building skills.
• Organizational skills with the ability to supervise projects and timelines from start to finish.
• Knowledge of the Latin music industry in the USA.
• Knowledge of social media and digital partners' inner workings.
• Fluent in written and spoken Spanish and English.

Nice to Have

• Experience working specifically within the Latin music industry in the USA.
• Additional experience in digital marketing initiatives and artist development.

Qualifications

• Bachelor's degree in marketing or related field.
• 4-6 years of relevant experience in entertainment marketing or artist relations.

Benefits & Perks

• Inclusive, collaborative, and global community environment.
• Modern office designed to foster productivity, creativity, and teamwork.
• Comprehensive benefits including medical, dental, vision, life & disability coverage, and 401K with employer matching.
• Voluntary benefits such as identity theft protection, mental health resources, fertility coverage, paid leave for childbirth or bonding, caregiving leave, and support for developmental disabilities and neurodiversity.
• Reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in professional growth and development.
• Time off for a winter recess.