Associate Director, Artist Relations & Marketing, US Latin New

About the Role

Key Responsibilities

• Contribute heavily to the creation, development, and execution of marketing strategies, packaging design, ad campaigns, and tour planning for assigned projects.
• Participate in near and long-term creative planning to ensure a clear and consistent message for assigned projects while acting as a central point of contact and lead for all assigned projects.
• Work with all departments in meeting deadlines and keeping a creative thread running throughout the projects.
• Develop and execute creative imaging for marketing campaigns in conjunction with an Art Director.
• Select and approve visual imagery and creative direction of marketing tools while overseeing the timely production of commercial and promotional products, including advertising materials, album packaging, videos, retail displays, and posters.
• Lead collaborative effort and help conceptualize creative concepts with digital marketing specialists on all digital marketing initiatives including mobile concepts, artist website design and maintenance, and social media presence.
• Liaise with artist management regularly and communicate label plans and expectations.
• Create/negotiate and manage marketing budgets for each project.
• Participate in managing release schedules related to assigned projects.
• Research and evaluate customer needs, industry landscape, and market/cultural trends.
• Work with artist management and A&R on assessing artist development needs.
• Work closely with promotion, publicity, and sales departments to meet or exceed sales targets.
• Lead development and execution of unique 'direct-to-consumer' campaigns.
• Assist with planning and execution of artist showcases, listening parties, and events.
• Support senior management in overseeing and guiding the marketing team, project, and budget planning.

Requirements

• 4-6 years of experience in marketing, project management, and/or artist relations in the entertainment industry.
• Bachelor's degree in marketing or a related field.
• Excellent communication skills with high-level negotiation and relationship-building abilities.
• Organizational skills with the ability to supervise projects and timelines from start to finish.
• Knowledge of the Latin music industry in the USA.
• Knowledge of social media and digital partners.
• Fluent in written and spoken Spanish and English.

Nice to Have

• Experience working with artists and marketing in the Latin music industry.
• Additional language skills beyond Spanish and English.

Benefits & Perks

• Attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like company-paid identity theft protection, resources for pets, mental health, and meditation.
• Industry-leading fertility coverage, fully paid leave for childbirth or bonding, and leave for caregivers.
• Programs for loved ones with developmental disabilities and neurodiversity.
• Subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in professional growth and development.
• Time off for a winter recess.