Associate Director, Audience Intelligence

About the Role

Key Responsibilities

• Manage and mentor a team of Market and Social Intelligence analysts, fostering their professional growth and development.
• Develop and execute comprehensive audience intelligence strategies that align with client objectives and drive business results.
• Serve as a primary point of contact for clients, presenting data-driven insights and recommendations with confidence and clarity.
• Transform complex data into compelling narratives that resonate with clients and internal stakeholders.
• Stay ahead of the industry trends, emerging technologies, and best practices in social and market intelligence.
• Partner with cross-functional teams (Communications Planning, Engagement Leads, Analytics, etc.) to integrate audience intelligence into all aspects of our work.
• Continuously improve processes, identify new opportunities, and develop innovative solutions to enhance our service offerings.
• Manage relationships with third-party partners and market research tool providers.
• Partner with Client Finance teams to develop customized SOWs for audience intelligence solutions.

Requirements

• 8-12 years of experience in research methodologies and tools (traditional market research).
• 1-3 years of experience managing, leading, and growing accounts.
• Proven ability to manage and motivate a team of 1-5+ individuals.
• Exceptional written and verbal communication skills, including presentation skills.
• Strong foundation in data analytics and the ability to think strategically about data and research methodologies.
• Familiarity with Qualtrics, Tableau, SaS and/or SPSS.
• Bachelor's Degree or equivalent in marketing, business, or any quantitative or analytical related field preferred.
• Thrive in a fast-paced environment and is solution-oriented.
• Ability to function and thrive outside of your comfort zone and learn new skill sets.

Nice to Have

• Pharmaceutical/Healthcare experience preferred.

Qualifications

• Bachelor's Degree or equivalent in marketing, business, or any quantitative or analytical related field (preferred).

Benefits & Perks

• A competitive benefits package. For more details, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us.