Associate Director, B2B Marketing, Global Platform

About the Role

Key Responsibilities

• Lead and mentor a team of advertising and ad-tech experts, fostering a culture of collaboration, innovation, and professional growth.
• Develop and execute comprehensive sales marketing strategies to elevate SiriusXM Media among agencies and DSPs, and position AdsWizz as a preferred adtech partner for various clients.
• Create and oversee the development of high-impact sales and platform marketing materials—including narratives, pitch decks, one-sheets, webinars, white papers, infographics, and trade sponsorships—to drive adoption on both the demand and supply sides.
• Leverage market insights and industry trends to identify growth opportunities in programmatic audio, podcasts, connected home and car, retail media, and omnichannel advertising.
• Partner with Sales Research experts to develop proprietary studies that provide actionable insights for enterprise accounts.
• Deliver compelling presentations to internal teams, agencies, brands, publishers, and at industry events to drive engagement and adoption of ad solutions.
• Contribute thought leadership through internal newsletters, B2B blogs, and industry trade publications to strengthen brand visibility.
• Collaborate cross-functionally with sales, business development, product marketing, PR, and customer success teams to ensure consistent messaging and maximize engagement.
• Equip sales and business teams with training, enablement materials, and marketing programs to accelerate adoption of platform capabilities.
• Expand industry presence through strategic sponsorships, panel discussions, and thought leadership initiatives at major events.

Requirements

• Experience leading and mentoring teams of advertising and ad-tech professionals.
• Strong strategic sales marketing skills with the ability to develop and execute comprehensive plans.
• Ability to create high-impact marketing materials such as pitch decks, white papers, and infographics.
• Deep understanding of programmatic audio, podcasts, connected home and car, retail media, and omnichannel advertising trends.
• Experience in delivering presentations to diverse audiences including agencies, brands, publishers, and at industry events.
• Ability to analyze market insights and industry trends to identify growth opportunities.
• Excellent collaboration skills across cross-functional teams including sales, product marketing, PR, and customer success.
• Proficiency in developing proprietary studies and providing actionable insights for enterprise accounts.

Nice to Have

• Experience in digital audio advertising and adtech platforms such as DSPs and SSPs.
• Familiarity with industry sponsorships, panel discussions, and thought leadership initiatives.
• Background in B2B marketing within the media or advertising technology sectors.

Qualifications

• Proven experience in sales marketing, advertising, or related fields.
• Leadership experience in managing teams of experts.
• Strong communication and presentation skills.

Benefits & Perks

• Opportunities to lead strategic initiatives in a pioneering audio entertainment company.
• Collaborative and innovative work environment.
• Engagement with industry-leading brands and technologies.