Associate Director, Consumer Marketing

About the Role

Key Responsibilities

• Plan and develop patient/consumer content, working cross-functionally to ensure an integrated and timely execution of patient engagement strategies.
• Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of-care, etc.)
• Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
• Drive digital/social media marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem.
• Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize customer experience and campaign performance.
• Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.
• Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints.
• Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
• Support PR initiatives, including strategic partnerships and earned media execution.
• Gain approval for marketing materials through internal review processes to ensure activities follow compliance, regulatory, and legal requirements.
• Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.
• Build strong cross-functional relationships within the organization.
• Champion patient POV and materials through field training and sales communications.
• Ensure adherence to customer privacy and compliance practices.

Requirements

• Bachelor's degree in business, marketing or related field; MBA preferred.
• Minimum 8-12 years (without Master's) or 6-8 years (with Master's) of relevant experience in biotech or pharmaceutical industry.
• Experience with strategic and tactical marketing including digital & social media planning and execution in regulated industries.
• Skilled in insights-driven CRM and customer experience (CX) best practices to optimize omnichannel campaign performance.
• Experience working with agencies in developing, implementing, and executing marketing plans, including production and development of consumer/patient materials and campaigns across multiple channels.
• Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape.
• Excellent communication and collaboration skills.
• Strong project management skills with ability to manage interdependencies and deadlines.
• Ability to work independently and collaboratively, prioritize tasks, and adapt to changing needs.
• Willingness to travel domestically at least 20% of the time.

Nice to Have

• Urology and/or Women's Health experience.
• Experience with planning, piloting, and scaling new digital marketing initiatives.

Qualifications

• Bachelor's degree in business, marketing or related field; MBA preferred.

Benefits & Perks

• Base salary range of $159,200 to $199,000 with opportunity for merit-based increases.
• Eligibility for short incentive plan, 401(k), medical, dental, vision, life, and disability insurances.
• Flexible paid time off, 11 paid holidays, additional time off during the last week of December, 80 hours of paid sick time upon hire and annually.