Associate Director, Consumer Marketing

About the Role

Key Responsibilities

• Plan and develop patient/consumer content, working cross-functionally to ensure integrated and timely execution of patient engagement strategies.
• Ensure DTP/DTC strategies, creative messaging, and tactics align with key insights, brand strategy, patient journey, and HCP strategy.
• Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements, and KPIs for maximum impact in collaboration with cross-functional and agency partners.
• Drive digital and social media marketing strategy, execute tactics, and build measurement and optimization plans to ensure integration within the consumer/patient omnichannel ecosystem.
• Maintain a deep understanding of patient insights, journey, and segmentation strategies to optimize customer experience and campaign performance.
• Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.
• Provide expertise and influence the development of CRM and digital campaigns across all consumer/patient channels and touchpoints.
• Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
• Support PR initiatives, including strategic partnerships and earned media execution.
• Gain approval for marketing materials through internal review processes to ensure compliance with regulatory and legal requirements.
• Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.
• Build strong cross-functional relationships within the organization.
• Champion patient POV and materials through field training and sales communications.
• Ensure adherence to customer privacy and compliance practices.

Requirements

• Bachelor's degree in business, marketing, or related field; MBA preferred.
• Minimum 8-12 years of relevant experience in biotech or pharmaceutical industry (6-8 years with Master's degree).
• Experience with strategic and tactical marketing, including digital and social media planning and execution in regulated industries.
• Skilled in insights-driven CRM and customer experience (CX) best practices to optimize omnichannel campaign performance.
• Experience working with agencies in developing, implementing, and executing marketing plans across multiple channels.
• Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape.
• Urology and/or Women's Health experience preferred.
• Strong project management skills with ability to manage interdependencies and deadlines.
• Excellent communication and collaboration skills.
• Ability to work independently and collaboratively, prioritize tasks, and adapt to changing needs.
• Willingness to travel domestically at least 20% of the time.

Nice to Have

• Experience with planning, piloting, and scaling new digital marketing initiatives.
• Experience in regulated industries with a successful track record in digital & social media campaigns.

Qualifications

• Bachelor's degree in business, marketing, or related field; MBA preferred.
• 8-12 years of relevant experience in biotech or pharmaceutical industry.

Benefits & Perks

• Base salary range of $159,200 to $199,000.
• Opportunity for merit-based salary increases.
• Participation in short incentive plan.
• Eligibility for 401(k) plan.
• Medical, dental, vision, life, and disability insurances.
• Flexible paid time off, 11 paid holidays, and additional time off during the last week of December.
• 80 hours of paid sick time upon hire and annually.