Associate Director, Consumer Marketing US Rare Hematology

About the Role

Key Responsibilities

• Support the execution of digital engagement activities to drive desired behavior change by leveraging brand strengths, opportunities, and competitive challenges.
• Understand and utilize multiple channels to reach consumers, integrating channels to deliver cross-channel customer journeys.
• Focus on enabling the best customer experience in every interaction.
• Develop actionable digital measurement plans, select KPIs, and set goals, targets, and measurement milestones aligned with business objectives.
• Increase key performance metrics such as organic prospect traffic, time on page, click-through rates, subscribers, form fills, and registrations.
• Use data and insights to steer digital investments, sharing insights and shaping recommendations based on behavioral and performance data to assess campaign lift and ROI.
• Act as the key point person for high-profile digital initiatives (e.g., Digital Accelerator) & pilots.
• Adapt to the changing digital landscape to identify impactful opportunities for the brand.
• Partner effectively with cross-functional teams and agency partners in a highly matrixed environment.
• Be proactive and self-starting with strong communication and presentation skills.

Requirements

• Bachelor's degree and 5+ years' experience in the pharmaceutical or biopharmaceutical industries.
• Experience in brand/digital marketing and customer experience planning.
• Strategic digital planning and execution skills.
• Ability to build cross-functional consensus.
• In-depth understanding of digital marketing channels and their benefits.
• Strong knowledge of digital marketing trends and innovations.
• Ability to interpret digital marketing insights and provide optimization recommendations.
• Experience in agency management.
• Regulatory review experience.
• Proactive problem-solving skills and a solution-oriented approach.

Nice to Have

• Experience with digital measurement and analytics tools.
• Experience working on autoimmune or rare blood disorder brands.
• Knowledge of healthcare regulatory environment related to digital marketing.

Qualifications

• Bachelor's degree

Benefits & Perks

• Health insurance
• Parental leave (at least 14 weeks' gender-neutral parental leave)
• Supportive, future-focused team environment
• Opportunities for career growth and development
• Well-crafted rewards package
• Health and wellbeing programs