SVP, Digital Health

About the Role

Key Responsibilities

• Drive the strategic vision and execution for all digital initiatives across multiple channels, ensuring a seamless and consistent brand experience.
• Champion and enable integrated marketing strategies and omnichannel thinking, bridging the gap between advertising, social media, and other digital channels.
• Work closely with engagement strategy to understand the desired omnichannel customer journeys and translate them into actionable integration strategies.
• Design integration solutions that enable real-time personalization and contextualization of customer interactions across channels, ensuring that customer history and preferences are carried over seamlessly.
• Create processes to anticipate what's next and stay ahead of our clients.
• Work internally and externally with clients to drive omnichannel innovation, improve customer experience, and enable effective data-driven marketing capabilities.
• Create recommendations to boost overall digital maturity and omnichannel effectiveness.
• Guide change management efforts (internally and externally) and ensure best practices in omnichannel marketing execution and for the adoption of new technologies and processes.
• Identify, develop, and bring to market new ideas, products, services, processes, or business models that create significant value for the company and its customers.
• Lead account teams, support growth and professional development of team members, establish leadership reputation across cross-functional teams.
• Support and/or lead proactive and reactive new business initiatives.
• Lead pilot programs for promising innovations.
• Foster a culture of innovation—encourage creativity, experimentation, risk-taking, and learning from failure.
• Identify and evaluate new technologies, especially AI tools and applications, to create innovative solutions or improve existing processes.
• Research and gather intelligence for client business and potential new business using internal and external research capabilities.
• Keep a pulse on omnichannel marketing trends within the health industry and monitor competitors' digital maturity.
• Serve as the internal champion for AI training and execution, developing training programs and overseeing AI-driven solutions.
• Oversee the development and implementation of digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Lead the evaluation and selection of digital marketing technologies and platforms.
• Analyze digital marketing performance data and provide insights and recommendations for improvement.

Requirements

• Minimum of 8-10 years of progressive experience in communications, marketing, digital strategy, customer experience, or related fields, with significant focus on omnichannel strategies and integration.
• At least 3-5+ years in a leadership or management role overseeing teams and strategic initiatives.
• Proven track record of designing, implementing, and optimizing integrated marketing strategies across various customer touchpoints.
• Deep understanding of customer journey mapping and translating those journeys into actionable strategies.
• Experience in designing integration solutions for real-time personalization and contextualization of customer interactions.
• Demonstrated ability to drive omnichannel innovation and improve customer experience.
• In-depth knowledge of digital channels and how users leverage them for information, especially in health/product contexts.
• Strong familiarity with advertising platforms and social media strategies.
• Understanding of underlying systems supporting omnichannel experiences.
• Experience evaluating new technologies for innovative solutions, with a strong interest or experience in AI applications within marketing.
• Experience guiding change management efforts for new technologies and processes.
• Ability to develop and execute high-level plans for new ideas, products, or business models.
• Proven ability to foster a culture of innovation, creativity, and learning from failure.
• Strategic mindset with the ability to anticipate future trends and client needs.
• Experience working with clients and internal teams to drive omnichannel initiatives.
• Ability to support and lead new business initiatives.
• Ability to stay current on industry trends and monitor competitors' digital maturity.
• Proven leadership in managing account and cross-functional teams.
• Excellent communication and interpersonal skills.

Nice to Have

• Experience with AI tools and applications for marketing and customer experience.
• Experience in health industry digital marketing trends and competitive analysis.

Qualifications

• Educational background is not explicitly specified, but extensive experience in digital marketing and leadership roles is required.

Benefits & Perks

• Competitive salary range of $125,000-$295,000 USD.
• Comprehensive benefits package.
• Supportive work environment with autonomy and collaboration.
• Opportunities for professional growth and development.