Digital Marketing Specialist

Robert Half

Nashville, TN

Contract

Mid Level

3 days ago

Job Description

About the Role

We at Robert Half are looking to add to our pool of Digital Marketing Specialists to develop, manage, and optimize digital campaigns across various platforms. You'll play a key role in tracking performance, implementing advanced analytics, and ensuring that digital marketing efforts are data-driven and effective. We are industry professionals that specialize in recruiting for top talent all over North America. Our dedicated Marketing and Creative team is here to put your needs first and passionately represent you!

Key Responsibilities

Set up, manage, and optimize tracking tags using Google Tag Manager across various digital properties.
Implement and manage Facebook Pixel, Google Analytics, and other tracking tools to ensure accurate performance measurement.
Develop and manage digital marketing campaigns, including paid search, social media ads, and display ads.
Collaborate with web developers to ensure proper tag implementation and troubleshooting.
Create reports and dashboards to track key performance indicators (KPIs) such as traffic, conversions, and ROI.
Conduct A/B testing to improve ad performance and conversion rates.
Work closely with cross-functional teams to support marketing initiatives and ensure proper attribution across channels.
Stay up-to-date with the latest trends and best practices in digital marketing, analytics, and tracking technologies.

Requirements

3+ years of experience in digital marketing, with a focus on tag management and performance tracking.
Proficiency in Google Tag Manager, Google Analytics 4, and Meta Pixel (Facebook/Instagram).
Strong understanding of conversion tracking, attribution, and event tagging.
Experience managing campaigns on platforms like Google Ads, Meta Ads, and LinkedIn Ads.
Familiarity with paid media strategies, including PPC, social media ads, and retargeting.
Excellent problem-solving and troubleshooting skills, especially regarding tag and pixel implementations.
Strong communication skills and the ability to explain technical concepts to non-technical stakeholders.
Experience with A/B testing, campaign optimization, and performance reporting.
Knowledge of HTML, JavaScript, and web development basics is a plus.

Nice to Have

Knowledge of HTML, JavaScript, and web development basics is a plus.

Qualifications

No specific formal educational qualifications specified in the description.

Benefits & Perks

Medical, vision, dental, and life and disability insurance.
Eligibility to enroll in the company 401(k) plan.

Working at Robert Half

Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We work to put you in the best position to succeed and provide access to top jobs, competitive compensation and benefits, and free online training.

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