Sr. Analyst, Digital Brand Management

Darden Restaurants

Orlando, FL

Full Time

Mid Level

3 days ago

Job Description

About the Role

The Digital Brand Sr Analyst plays a critical role in Darden's Digital Marketing organization, working closely with the Digital Brand Manager to support the execution and coordination of digital marketing strategies across Darden's portfolio of brands. This role involves collaborating with cross-functional teams to ensure seamless communication, timely delivery of assets, and accurate reporting that aligns with brand objectives. The Sr Analyst assists in delivering marketing plans and reports through managing timelines and approvals, facilitating planning processes across Digital Media Strategy, Analytics, and Activation as well as other Digital Marketing teams.

Key Responsibilities

Support the Digital Brand Manager in the development and execution of digital marketing plans aligned with brand strategies.
Assist in the creation and distribution of Digital Marketing briefs and campaign documentation.
Track and manage campaign timelines, asset approvals, and deliverables across multiple teams to ensure on-time execution.
Manage the trafficking of all asset requests for brand approval and coordinate distribution to channel owners.
Help prepare performance reports and presentations for brand partners, summarizing key digital metrics and campaign outcomes.
Participate in cross-functional meetings, capturing action items and ensuring timely follow-up.
Help prepare quarterly and Ad Hoc performance reports and presentations, summarizing key digital metrics and campaign outcomes.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
2-4 years of experience in digital marketing, marketing coordination, or a related support role.
Strong organizational and project management skills and attention to detail.
Excellent written and verbal communication skills.
Ability to manage multiple priorities and meet deadlines.
Proficiency in Microsoft Office Suite (especially PowerPoint and Excel).
A collaborative mindset and a willingness to learn and grow within the digital marketing space.