Digital Campaigns Lead

Appian

Mclean, VA

Full Time

Senior

1 day ago

Job Description

About the Role

Reporting to the Vice President, Digital Marketing, the Digital Campaigns Lead will be responsible for bridging the gap between digital marketing tactics to create integrated digital campaigns. This role will work with stakeholders in product marketing, field marketing, and sales to ideate on campaign themes and success metrics. They will collaborate with the digital marketing team for activation and execution plans, managing campaigns across Paid Media, Organic Search, Email Nurture, and digital programs such as the Drift chatbot. The role is based at the company's HQ in McLean, VA, with an emphasis on in-person collaboration to foster shared ideas and teamwork.

Key Responsibilities

Coordinate the campaigns running in paid media, SEO, email nurture, web, and more, transforming them into integrated digital campaigns with regular enablement and performance reviews.
Build a regular cadence with field marketing and regional sales leadership to give them insight into campaign performance, opportunities, and regional specifics.
Leverage data from digital marketing campaigns to influence and ideate on campaign themes, opportunities, and activation plans.
Build dynamic and personalized sales outreach and chat experiences for target audiences.
Act as a consultant for stakeholders by translating their desired outcomes into effective digital marketing campaigns.

Requirements

Bachelor's degree
7+ years of related experience
Marketing experience across multiple facets including campaign marketing, paid media, email marketing, sales enablement, and marketing operations
Experience navigating and learning from large multinational organizations and organizations undergoing change, such as acquisitions or restructuring
Clear, compelling communication and presentation skills
Inquisitive, detail-oriented, positive, and team-player attitude
Relationship building and enablement experience with external stakeholders in product marketing, field marketing, and sales

Working at Appian

Appian was built on a culture of in-person collaboration, which is considered a key driver of their mission to be the best. Employees are expected to be in the office 5 days a week to foster that culture and ensure continued shared ideas and teamwork.

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