In-App Marketing Manager, Creators
Meta
Job Description
About the Role
The Marketing Associate plays a critical role in driving business growth by leveraging technology to deliver innovative marketing solutions. We operate at the intersection of business, technology, and operations, working closely with cross-functional partners to design and implement technologies that drive efficiency and performance. This role is focused on delivering measurable results and staying ahead of the competition by constantly seeking new ways to improve marketing efforts. We leverage our expertise in both marketing and technology to develop and implement cutting-edge solutions that help the organization achieve its goals. You will work collaboratively with technical and non-technical audiences to deliver marketing campaigns via online channels such as email, ads, and in-product notifications. You will be responsible for articulating business requirements, prioritizing solutions, and collaborating with cross-functional partners to deliver results-driven marketing initiatives.
Key Responsibilities
- Directly contribute to experiments, including designing experimental details, writing reusable code, running evaluations, and organizing results.
- Contribute to publications and open-sourcing efforts.
- Work with a large team.
- Help identify long-term ambitious research goals as well as intermediate milestones.
- Prioritize research that can be applied to Meta's product development.
- Mentor other team members.
- Play a significant role in healthy cross-functional collaboration.
Requirements
- 8+ years of experience in marketing or related field.
- BA/BS degree or equivalent work experience with 4+ years of experience in marketing or related field.
- Proven experience in marketing, including B2B marketing, product marketing, strategic planning, communications planning, or business strategy roles in marketing organizations or advertising agencies.
- Familiarity with agile development methodologies, experience working with multiple Marketing Technology tools, data flows, and platform architectures.
- Proficiency in Google Workspace (G Suite) and PowerPoint.
- Experience analyzing complex technical information, interpreting technical data and metrics, and using data to inform marketing decisions.
- Proven experience in communication and presentation skills, with experience communicating with executives across multiple functional areas and synthesizing complex technology products and client needs into simple, powerful stories.
- Proven project management skills, experience working effectively with cross-functional teams, and experience operating in matrixed teams and organizations.
- Understanding of specific industries such as fashion, consumer technology, wearables, Augmented Reality/Virtual Reality technologies, luxury brands, and digital advertising landscape.
- Experience in Salesforce Data Cloud and Marketing Cloud.
- Ability to work in a fast-paced and ambiguous environment.
Nice to Have
- Experience working in research environments or contributing to open-source projects.
Job Details
Job Skills
Key skills identified from this job posting
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About Meta
Website
meta.com
Company Size
10000+ employees
Location
New York, NY
Industry
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
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