Digital Merchant

Blue Nile

New York, NY

Full Time

Mid Level

1 day ago

Job Description

About the Role

The Digital Merchant will be responsible for driving the strategy, performance, and presentation of the online jewelry assortment across categories such as engagement rings, wedding bands, and fine fashion jewelry. This role involves blending art and science, requiring strong merchandising instincts, deep category knowledge, and the ability to leverage data to deliver an exceptional digital experience. The position is within R2Net (Blue Nile & James Allen), a technology-driven diamond bridal jewelry company committed to quality, innovation, and transparency, aiming to redefine how people shop for fine jewelry.

Key Responsibilities

Develop and manage the digital merchandising strategy for fine jewelry, bridal, and core categories.
Lead online assortment planning in partnership with the merchandising product development team.
Execute site merchandising, including category hierarchy, product positioning, landing pages, and cross-sell strategies.
Monitor and respond to sales trends, conversion rates, and product performance to drive key business KPIs.
Collaborate with marketing, content, and UX teams to optimize product storytelling, personalization, and seasonal campaigns.
Partner with analytics and digital product teams to test and iterate on site functionality, filters, sorting, and product discovery tools.
Stay attuned to industry and competitor trends in jewelry, fashion, and luxury e-commerce.
Maintain high standards for product presentation, ensuring descriptions, photography, and videos meet brand and UX standards.

Requirements

3-5 years of experience in merchandising, merchandising analytics, or digital merchandising, preferably in e-commerce within luxury, jewelry, fashion, or related categories.
Highly analytical mindset, with the ability to interpret sales data, customer insights, and market trends to inform merchandising and assortment strategies.
Strong trend awareness and the ability to adapt quickly in a fast-paced, evolving retail landscape.
Creative problem-solver with a proactive, test-and-learn mindset.
A customer-focused approach to merchandising with an understanding of consumer behavior, preferences, and online decision-making.
Attention to detail, organization, and ability to manage multiple product categories and timelines simultaneously.
Strong collaboration skills; able to partner cross-functionally with planning, UX, marketing, and product teams.
Proficiency in Excel, Tableau, or other reporting tools; experience with PIMs is a plus.

Nice to Have

Experience with PIMs (Product Information Management systems).

Qualifications

Experience in merchandising, analytics, or digital merchandising within e-commerce.

Working at Blue Nile

Signet Jewelers is a purpose-driven company that believes love inspires love and aims to enable all people to Celebrate Life and Express Love. It is a 'Great Place to Work-Certified' company that values innovation and brilliance.

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