Associate Director, Digital Marketing Analytics

About the Role

Key Responsibilities

• Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
• Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
• Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.
• Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
• Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.

Requirements

• 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.

Nice to Have

• Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Qualifications

• Experience in online marketing, web analytics, or research.
• Leadership and mentoring experience in a team environment.

Benefits & Perks

• Competitive benefits package (details available at https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us).
• Supportive culture that values work-life balance.
• Ongoing professional development and growth opportunities.
• Purpose-driven work with a tangible impact on healthcare outcomes.