Associate Director Digital Marketing, Hereditary Angioedema (HAE)

About the Role

Key Responsibilities

• Serve as an internal thought leader to deliver high-impact digital marketing programs across channels for healthcare providers (HCPs) and patients/caregivers.
• Partner closely with the HCP and Patient Marketing Leads to translate strategic direction and core campaign materials into comprehensive digital, multi-channel tactical plans.
• Develop and support omnichannel strategies and tactics that extend across social, web, mobile, online advertising, search (SEO), and integrate with offline and field communication touchpoints.
• Partner with external agencies and vendors to drive digital tactics, including patient and HCP websites, digital media, social channels, and email campaigns.
• Serve as the critical bridge between the HAE Brand Team and IT partners.
• Partner with Commercial Operations and IT to establish and maintain the digital marketing technology stack and associated data.
• Work closely with the Commercial Operations team to develop omnichannel targeting approaches and measurement plans to evaluate program performance.
• Collaborate with Corporate Communications on key digital and PR activities.
• Identify and implement digital enhancements based on data insights and industry best practices.
• Build and evolve subject matter knowledge regarding digital channels, data privacy, capabilities, and relevant vendors, including establishing best practices and standards.
• Ensure on-time, on-budget delivery of activities.

Requirements

• Proven track record of collaboration and coordination with key internal and external stakeholders, including the ability to influence without formal authority.
• Ability to communicate technical concepts effectively to cross-functional teams and stakeholders.
• Self-starter with excellent organizational skills, able to prioritize workload and maintain high attention to detail.
• Demonstrated success in developing and executing digital and social strategies and programs.
• Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategies.
• Robust knowledge of the digital marketing landscape, data privacy considerations, tools, and impact measurement techniques.
• Proficiency in Microsoft Office tools (Excel, Outlook, Word, PowerPoint).
• Bachelor's degree required.
• 5+ years of relevant progressive experience within digital marketing and at least 3 years of pharmaceutical/biotech experience.
• Experience across both physician and consumer audiences.
• Experience in the biotechnology or pharmaceutical industry with understanding of regulatory constraints, including MLR approval process and privacy considerations.
• Willingness to travel as needed (5-10%).

Nice to Have

• Pharmaceutical launch experience.
• Rare disease experience.

Qualifications

• Bachelor's degree in a relevant field.
• 5+ years of digital marketing experience, including at least 3 years in pharmaceutical/biotech sectors.