Associate Director, Digital Marketing, School of Business

Wake Forest University

Winston-Salem, NC

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

The Wake Forest University School of Business is seeking qualified candidates for the role of Associate Director, Digital Marketing. The Associate Director, Digital Marketing is responsible for the execution and optimization of digital marketing efforts across our portfolio of graduate programs. Working in close partnership with the Sr. Associate Director, Enrollment Management Marketing and our external marketing agency, this person will oversee the planning, implementation, and performance tracking of campaigns across paid search, paid social, display, retargeting, and other digital platforms. This role requires a strong grasp of digital strategy, a keen eye for messaging, and the ability to manage campaigns with varying audience segments and enrollment goals.

Key Responsibilities

Develop and manage digital marketing strategies that drive awareness and enrollment across multiple graduate business programs.
Serve as the primary point of contact for our digital marketing agency, providing guidance on campaign objectives, messaging, targeting, and performance expectations.
Analyze performance data and marketing metrics to optimize campaign effectiveness, improve ROI, and inform strategic decisions.
Collaborate with internal stakeholders to align digital efforts with broader marketing and enrollment goals.
Recommend ad creative and messaging tailored to specific program audiences.
Monitor digital advertising trends and platforms to identify new opportunities for reaching target audiences.
Manage channel mix and budget allocation to maximize reach and conversion across platforms.
Ensure all campaigns adhere to brand standards and reflect the unique strengths of each program.
In partnership with the School's Associate Director, Marketing & Communications - Social Media, manage the social media ambassador program, guiding student content creators to produce authentic, engaging posts that align with platform standards and brand guidelines while preserving the genuine student voice.
Perform other related duties as assigned.

Requirements

Bachelor's degree in marketing, communications, business, or a related field.
Minimum of 3-5 years of experience managing digital marketing campaigns.
Demonstrated experience in paid media strategy, campaign execution, and performance reporting.
Strong understanding of audience segmentation, lead generation funnels, and digital ad platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager).
Exceptional communication skills with the ability to translate data into actionable insights.
Highly organized, detail-oriented, and able to manage multiple campaigns at once.

Nice to Have

Experience working with higher education or graduate programs.
Knowledge of digital marketing trends and emerging platforms.
Experience managing social media ambassador or student content creator programs.

Qualifications

Educational background includes a Bachelor's degree in marketing, communications, business, or a related field.

Benefits & Perks

Not explicitly specified in the description.

Working at Wake Forest University

Wake Forest University is a private, coeducational institution dedicated to academic excellence in liberal arts, graduate, and professional education. It values public service and engagement with the world, fostering a vibrant, intellectual community with a rich cultural life, strong athletics, and a commitment to diversity and inclusion.

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