Associate Director, Email Product Owner

About the Role

Key Responsibilities

• Onboard, train, and lead a team of email specialists responsible for iterative email creation, management, and oversight of brand emails.
• Confirm requirements with brand marketing, create emails, route through the material review process for approval, and communicate project status to stakeholders.
• Support campaign planning and delivery with CRM team members to ensure flawless execution of email content.
• Manage, coach, and develop the team to understand therapeutic areas/brands and work effectively across departments and agencies.
• Proactively review email performance, identify optimization opportunities, and communicate improvements to the marketing team.
• Develop and maintain project documents, timelines, proofing checklists, and status reports, and identify risks with mitigation plans.
• Partner with cross-functional and agency teams to create processes for requirements capture, approvals, and data verification.
• Seek process standardization, automation, and improvements to increase speed, quality, and efficiency.
• Prioritize workload across team members, support multiple brands, and adapt to changing business needs.
• Ensure high-quality, on-time, error-free email implementation, testing, and QA within the email platform.
• Oversee issue management from identification to resolution, ensuring corrective actions are implemented.
• Create and maintain the email product playbook, promoting best practices and reducing timelines.
• Collaborate with internal and external leaders to define, execute, and optimize email creation processes.
• Stay informed on industry best practices and new technology, providing thought leadership and applying advancements to AbbVie.
• Manage migration to email platforms, support capability improvements, and oversee long-term support models.
• Drive resource management and capacity planning to support workload and volume demands.
• Conduct quarterly business reviews and audits with leadership.

Requirements

• Bachelor's Degree in Business or Marketing or equivalent experience.
• 10+ years of experience in Email Marketing, including creating, building, and executing emails.
• Experience building and leading high-performing teams of email specialists (3+ years).
• Ability to think strategically and execute to exceed stakeholder expectations.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Strong client service and project management skills, with effective communication with both business and technical teams.
• Expertise in email with HTML/CSS experience and familiarity with email rendering tools (e.g., Litmus).
• Excellent written, verbal, and interpersonal communication skills.
• Experience in Pharma is preferred but not required.

Nice to Have

• Digital marketing or interactive agency experience.

Qualifications

• Educational background in Business or Marketing or equivalent experience.
• Extensive experience in email marketing and team leadership.

Benefits & Perks

• Comprehensive package including paid time off (vacation, holidays, sick).
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Participation in short-term and long-term incentive programs.