Email Marketing Manager - GSC - US

About the Role

Key Responsibilities

• Develop and execute email communication strategy to increase customer acquisition, engagement, retention, and growth.
• Manage all internal and external email campaigns on the Salesforce Marketing Cloud platform, including setup, testing, deployment, and reporting.
• Set up and test new channels including SMS Text and Ad Studio within Marketing Cloud.
• Create complex, automated, multi-touch, targeted customer lifecycle digital marketing programs.
• Identify coverage gaps in email marketing and design programs to address these gaps with the goal of increasing leads or improving database quality.
• Establish key metrics, create review cycles, and provide insights on customer intelligence.
• Partner with creative and campaign teams to optimize content.
• Work with other digital marketing teams to develop cross-channel communication strategies.
• Recommend and implement email best practices across the organization.
• Collaborate with cross-functional teams including Personalization, Salesforce 360, Business Technology, Sysco Labs, Sales, and Merchandising to develop tools and solutions supporting digital marketing activities.
• Develop marketing automations using Journey Builder or Automation Studio.
• Manage audiences, including enterprise subscriber lists, segmentation, and data extensions.
• Measure campaign performance, analyze market trends, and monitor competitive actions to optimize marketing messages and tactics.
• Utilize reports from Marketing Cloud, Salesforce/360, and Google Analytics to optimize and report on campaign performance.
• Research and write compelling content for campaigns.
• Review and edit creative content to ensure brand voice and tone consistency.
• Provide formal and ad hoc training on digital marketing tools and techniques.
• Offer front-line support for marketing teams on Marketing Cloud.

Requirements

• Bachelor's degree preferred, in marketing, management information studies, or a related field, or equivalent business experience.
• Minimum of 5 years experience in Email Marketing or Database Marketing.
• Experience working with email marketing and marketing automation on Salesforce Marketing Cloud / ExactTarget.
• Fluency in HTML to author and debug outbound emails.
• Experience with marketing automation tools such as Journey Builder and Automation Studio.
• Proficiency with Salesforce Marketing Cloud and AMPScript.
• Strong administrative knowledge of Salesforce Marketing Cloud.
• Proficiency with Microsoft Excel.
• Experience gathering and reporting metrics on marketing effort effectiveness.
• Experience executing digital marketing campaigns and email marketing strategies.
• Ability to think critically and make data-driven optimization decisions.
• Excellent verbal and written communication skills.
• Experience with web analytics tools such as Google Analytics or Omniture/Site Catalyst.
• Strong organizational skills and attention to detail.
• Self-starter with entrepreneurial mindset and ability to work independently in a fast-paced environment.
• Comfortable with data, HTML/CSS, and marketing automation tools.

Nice to Have

• Experience with Photoshop.
• Relate-able foodservice experience or Salesforce.com experience.

Qualifications

• Bachelor's degree in marketing, management information studies, or a related field (preferred).
• 5 years minimum experience in email or database marketing.