Email Marketing Manager

About the Role

Key Responsibilities

• Direct and oversee all phases of email campaign development from ideation through deployment.
• Lead, develop and execute the overall marketing strategies designed to support the customer journey, our broader business goals, and our brand values.
• Own the customer lifecycle email strategy and ideate compelling content with each guest segment in mind.
• Work cross-functionally with our merchandising team to execute against a shared strategy aimed at engagement, inspirational content, qualified traffic and ultimately meeting business goals.
• Ownership and strong understanding of key performance indicators for email/SMS, while consistently staying abreast of trends and emerging technologies to foster innovation.
• Ensure campaigns are launched on-time and accurately and reviewed with all internal stakeholders.
• Develop advanced audience segmentation strategies to deliver growth, offer personalized and relevant messaging and drive strong performance.
• Execute testing initiatives across campaigns including send time testing, A/B testing, subject lines, CTA's and creative variations to improve performance.
• Use data & insights to identify actionable recommendations and optimizations.
• Oversee team of two Email Specialists dedicated to daily email operations and reporting.
• Foster a collaborative team culture, focused on curiosity and operational excellence.
• Liase with legal to ensure all email/SMS activities comply with global regulations including GDPR, CAN-SPAM, and other relevant privacy laws.
• Proficient in managing multiple projects with strict deadlines in a fast-paced environment, effectively prioritizing tasks.
• Comfortable managing a team and working cross-functionally across the organization.
• A commitment to quality and investing in results that add value to the business.
• Experience and proficiency with Klaviyo, Adobe Analytics, SMS and other Customer Data Platforms.

Requirements

• Minimum of 7 years Email Marketing experience managing large-scale content emails and automated campaigns to various customer segments.
• Experience with SMS preferred.
• Previous Retail and E-commerce experience required with fashion industry experience a strong plus.
• Strong knowledge of email analytics tools and the ability to interpret data to make data-driven decisions (Adobe Analytics a plus).
• High degree of proficiency with email marketing platforms (Klaviyo preferred).
• Proficient in Microsoft Office, Adobe Creative Suite, Smartsheet, and Figma.
• Experience in executing A/B tests and thorough analysis of results.
• Proficient with BI/reporting tools analyzing guest data in an e-commerce environment.
• Ability to build complex triggered, multi-stage email nurture journeys.
• Excellent verbal, written and interpersonal communication skills.
• Ability to embrace change, seek additional learning, and keep abreast of new technology.
• Strong analytical, presentation, project management, and planning skills.
• Highly collaborative, putting the shared team goals first.
• Highly adaptive individual with the ability to work independently as well as collaboratively.
• Excellent business/marketing acumen with well-developed analytical and problem-solving skills.

Nice to Have

• Experience with SMS marketing.
• Experience collaborating with merchandising, business analytics and creative teams.
• Experience with Adobe Analytics.

Qualifications

• Minimum of 7 years of experience in email marketing managing large-scale content and automated campaigns.

Benefits & Perks

• Health, Dental, Vision, 401K with generous matching program, generous paid time off.
• Potential Annual Bonus Opportunity.
• 50% discount at restaurants and retail locations.
• Career advancement opportunities as we are growing.