Email Specialist

Vineyard vines

Stamford, CT

Full Time

Entry Level

1 day ago

Job Description

About the Role

The Email Specialist is a critical player in the overall Email strategy and program execution for the entire vineyard vines customer database. With a strong focus on customer acquisition, engagement and retention, this position is responsible for supporting and optimizing the customer life cycle through email efforts. This position is responsible for the day-to-day execution of the email marketing program at vineyard vines, promoting product collections, special events and promotions to vineyard vines customers. The role involves analyzing performance metrics, managing deadlines, and working closely with Marketing, Creative, E-commerce, and IT/Business Intelligence departments to leverage marketing tools for analysis and campaign execution.

Key Responsibilities

Demonstrate passion for the brand, data driven marketing campaigns and email program analytics
Execute day-to-day technical email campaign support, ensuring creative content, links, tracking parameters and copy are all correct and email is deployed to appropriate distribution
Propose email segmentation to drive incremental visits and revenue growth
Segment audiences based on customer demographics, engagement, and various predictive models to increase email open rate, click thru, revenue per emailed, and conversion
Measure the success of the email marketing program through reporting & analytics
Report and present metrics and KPIs on a weekly, quarterly and ad-hoc basis to cross-functional partners, executive board and key stakeholders
Support CRM leadership in ad-hoc analysis and reporting needs as necessary

Requirements

A bachelor's degree in marketing or related field with strong math and analytical skills
A minimum of one year experience in the marketing and/or retail field
Advanced knowledge of Microsoft Office applications including Excel, and PowerPoint
Excellent written and presentation skills
Extremely attentive to detail and able to proof work multiple times independently
Excellent at multitasking
Ability to stay calm under pressure
Strong organizational, time management and communication skills
Self-motivated and ability to work under tight deadlines
Ability to change courses in fast-paced environment when marketing needs change based on business needs
Available on phone, text and email during non-work hours to communicate and execute email campaign needs as necessary during non-office hours (this may include: weekends, mornings, and evenings)
Knowledge of HTML is a preferred skill
Experience working within an analytics platform such as Adobe Omniture is a plus

Nice to Have

Knowledge of HTML
Experience working within an analytics platform such as Adobe Omniture

Benefits & Perks

Flexible working hours and work from home days
Generous employee discount
Competitive salary package, 401-K, commuter benefits, and paid-family leave
Health savings, flex spending accounts, life & disability insurance
Onsite gym and health & financial wellness programs
Two summer Fridays off in addition to vacation and holiday policies

Working at Vineyard vines

vineyard vines has a fun-spirited entrepreneurial culture filled with truly "good" people. The company emphasizes a work environment that is encouraging, welcoming, and promotes work-life balance with flexible hours and work-from-home options. They prioritize making vineyard vines a great place to work for all employees, fostering a team-oriented atmosphere where everyone is considered family.

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