Associate Director, GI Marketing - HCC

About the Role

Key Responsibilities

• Support the development and execution of strategic marketing initiatives to maximize commercial success.
• Contribute to brand positioning, messaging, and customer segmentation to strengthen competitive differentiation.
• Partner with cross-functional teams to ensure alignment and seamless execution of lifecycle strategies.
• Plan market research and competitive analysis to identify trends, challenges, and opportunities.
• Monitor competitive market and recommend strategic responses.
• Leverage data analytics and customer insights to optimize brand strategy and execution.
• Work closely with sales, market access, regulatory, and medical affairs teams to align marketing initiatives with broader commercial goals.
• Support the development of field materials, training programs, and digital marketing campaigns.
• Engage with external partners, including agencies and vendors, to ensure high-quality execution of marketing programs.
• Track key performance indicators (KPIs) and analyze marketing effectiveness.
• Provide business insights and recommendations to the Director and senior leadership.
• Manage project timelines, budgets, and resources to ensure efficient execution of marketing initiatives.

Requirements

• Bachelor's degree in marketing, Business, Life Sciences, or related field (MBA preferred).
• Minimum 5 years of experience in pharmaceutical marketing, brand management, or lifecycle management, with oncology experience considered an asset.
• Strong analytical skills with the ability to translate market insights into actionable strategies.
• Proven ability to work cross-functionally and manage multiple priorities in a dynamic environment.
• Excellent communication, organizational, and project management skills.
• Experience in hematology or oncology pharmaceutical marketing.
• Familiarity with digital marketing trends, omnichannel engagement, and customer-centric strategies.
• Experience utilizing primary and secondary market research to inform strategy.
• Strong financial acumen with experience in budget management.

Nice to Have

• Experience in hematology or oncology pharmaceutical marketing (if not already listed under requirements).
• Experience in utilizing primary and secondary market research to inform strategy.

Benefits & Perks

• Competitive salary range: $164,990 - $199,933 (full-time employee basis).
• Additional incentive cash and stock opportunities (based on eligibility).
• Comprehensive benefits including medical, pharmacy, dental, and vision care.
• Wellbeing support programs and employee assistance programs.
• Financial well-being resources and 401(K).
• Disability, life insurance, supplemental health insurance, and travel protection.
• Paid holidays, up to 120 hours of paid vacation, and flexible summer hours.
• Paid volunteer days, sick leave, parental, caregiver, bereavement, and military leave.
• Family care services, including adoption and surrogacy reimbursement, fertility benefits, and child/elder/pet care resources.
• Tuition reimbursement and recognition programs.