Director, Brand Engagement & Content

Nanit

New York, NY

Full Time

Director

150k-160k

1 day ago

Job Description

About the Role

Welcome to Nanit, the high-growth baby tech company that is changing the way parents experience parenthood through the world's most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby's sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey. The role of Director, Brand Engagement & Content involves elevating Nanit's presence in culture, developing bold ideas, and building brand relevance through strategic content, partnerships, and activations.

Key Responsibilities

Lead Nanit's social strategy and ongoing ideation, developing content and activations that drive conversation and cultural resonance
Continuously test emerging content formats, scaling what works and moving fast to evolve with the landscape
Translate cultural insights and consumer behavior into big ideas that are channel-agnostic but optimized for earned impact
Build and execute influencer and ambassador strategies that leverage creators of all sizes for authentic storytelling and advocacy
Identify and secure partnerships that amplify Nanit's voice and connect us with new audiences
Leverage social listening to track conversation around Nanit and spot broader trends in parenting culture
Develop a strategy for Reddit that allows Nanit to authentically engage in conversations and communities
Launch lifestyle-driven activations and collaborations to keep Nanit top-of-mind in parenting and cultural conversations
Work cross-functionally to integrate cultural initiatives into broader campaigns and brand messaging moments
Manage, mentor, and inspire a growing team, while collaborating with agencies, partners, and freelancers to bring ideas to life

Requirements

8-10 years of experience in brand, content, social strategy, influencer, or partnerships
Proven track record of building and executing culturally resonant ideas that drive earned reach and brand relevance
Deep expertise in social platforms, influencer marketing, and digital culture with a pulse on emerging trends
Skilled at developing creator programs and brand partnerships that generate storytelling at scale
A strong communicator who can turn strategy into compelling narratives and activations
Comfortable in a fast-growing, consumer-facing brand environment where agility and creativity are key

Nice to Have

Experience working in a consumer-facing brand environment
Knowledge of parenting or family-related content and communities
Experience with social listening tools and platform-specific strategies

Qualifications

Educational background is not explicitly specified but implied to be relevant to senior strategic roles

Benefits & Perks

Salary range of $150,000 - $160,000 plus equity and benefits
Access to healthcare benefits
401(k) plan
Short-term and long-term disability coverage
Basic life insurance

Working at Nanit

We are proud to be an equal opportunity employer and value diversity in our workforce. The role requires agility, creativity, and a collaborative spirit, with a focus on innovation and cultural relevance.

Apply Now