Associate Director, HCP Marketing REBLOZYL

About the Role

Key Responsibilities

• Partner with the Omnichannel Strategy Team to translate brand strategies into orchestrated HCP engagement plans.
• Collaborate with other HCP-facing channel leads to ensure integrated amplification of brand strategy across touchpoints.
• Ensure consistency of messaging and timing across personal and non-personal channels to maximize reach and impact.
• Oversee implementation of next-best action (NCM) and CE3 capabilities, ensuring relevance, precision, and field coordination.
• Collaborate with cross-functional partners to support effective orchestration through data inputs, rules, and content libraries.
• Continuously evaluate and optimize performance based on engagement data and customer behavior.
• Lead content development using modular and GenAI-powered frameworks to enhance agility and personalization.
• Identify and pilot innovative solutions to elevate HCP experience and improve marketing efficiency.
• Ensure all innovations adhere to compliance, legal, and regulatory standards while exploring new possibilities.
• Collaborate across brand marketing, field teams, insights, training, medical, and digital operations for end-to-end alignment.
• Represent omnichannel and innovation priorities within brand planning, performance reviews, and executive updates.
• Serve as a thought partner across teams to scale best practices and embed innovation into the commercial model.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 6+ years of experience in pharmaceutical or biotech marketing, with a focus on HCP engagement and digital execution.
• Proven track record of leading omnichannel or non-personal promotion initiatives with measurable business impact.
• Familiarity with next-best action, modular content, and GenAI applications in a commercial context.
• Strong strategic thinking, project leadership, and cross-functional influence skills.
• Experience in oncology, hematology, or specialty therapeutics is preferred.

Nice to Have

• Experience in oncology, hematology, or specialty therapeutics.

Qualifications

• Bachelor's degree (required).
• MBA or advanced degree (preferred).
• 6+ years of experience in pharmaceutical or biotech marketing.

Benefits & Perks

• Competitive salary range from $164,990 to $199,900 plus incentive cash and stock opportunities.
• Medical, pharmacy, dental, and vision care.
• Wellbeing support programs and employee assistance programs.
• Financial well-being resources including 401(K).
• Disability, life insurance, and supplemental health benefits.
• Work-life programs such as paid holidays, vacation, volunteer days, sick leave, and summer hours.
• Parental, caregiver, bereavement, and military leave.
• Family care services including adoption, surrogacy reimbursement, fertility benefits, and child/elder/pet care resources.
• Additional perks like tuition reimbursement and recognition programs.