Associate Director, Influencer & Creator Marketing

About the Role

Key Responsibilities

• Lead the development and execution of creator-led campaigns across TikTok, Instagram, YouTube, and emerging platforms.
• Own day-to-day client relationships, serving as the go-to for influencer strategy, casting recommendations, and executional guidance.
• Translate brand objectives into creator strategies that deliver measurable impact.
• Identify, negotiate, and manage partnerships with creators and agents—ensuring alignment with budgets, timelines, and campaign goals.
• Bring a culturally sharp POV to every campaign, connecting the dots between creators, subcultures, and brand storytelling.
• Mentor and manage junior team members, providing clear feedback, development opportunities, and inspiration.
• Collaborate cross-functionally with creative, earned, and production teams to ensure integration and alignment.
• Participate in new business pitches, developing influencer strategy and creator recommendations.
• Track, measure, and analyze campaign performance, delivering insights and recommendations for optimization.
• Contribute to the agency's Creators & Casting practice by identifying opportunities, refining processes, and sharing thought leadership.

Requirements

• 4-6 years of experience in influencer/creator marketing, social strategy, or related fields.
• Proven track record of developing and leading influencer campaigns for major consumer brands.
• Strong understanding of creator ecosystems, platform nuances, and cultural trends.
• Experience managing client relationships, with excellent communication and presentation skills.
• Skilled in contract negotiations, budget management, and campaign reporting.
• Ability to connect big-picture brand strategy with the right creators and cultural moments.
• Strong leadership skills, with experience mentoring and managing a team.
• Bachelor's Degree from an accredited university or equivalent professional experience.

Nice to Have

• Experience working in a creative agency environment.
• Deep knowledge of emerging social platforms and trends.
• Additional language skills or cultural expertise relevant to creator communities.

Qualifications

• Bachelor's Degree from an accredited university or equivalent professional experience.

Benefits & Perks

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401K Retirement Plan with Company Match
• Lifestyle Spending Account
• Paid Parental Leave
• Commuter Benefits
• Company Credit Card
• Uber Business Account
• New Business Referral Bonus
• Employee Referral Bonus