starpower- Associate Director, HCP and Patient Influencer Marketing

About the Role

Key Responsibilities

• Educate clients and internal teams about the value of working with online Influencers in the HCP, Patient and Lifestyle space.
• Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines.
• Manage day-to-day Influencer campaigns with the team, ensuring deadlines are met, work back plans are curated, and collaborating cross-functionally with other specialty teams.
• Oversee execution of multi-pronged influencer campaigns, including influencer identification, negotiation, contracting, legal and regulatory approvals, campaign execution, and reporting/measurement.
• Generate original ideas to amplify client efforts through Influencer marketing and stay informed on industry landscape and trends.
• Identify and pitch new opportunities to help drive organic client growth.
• Provide senior-level counsel to clients and mentor junior team members.
• Lead client communications, support in selling ideas, and participate in planning sessions, business pitches, and presentations.
• Assist in the overall growth of the agency through new business and networking activities.

Requirements

• 6+ years of experience in a role with experience driving Influencer marketing.
• Deep understanding of the pharmaceutical influencer landscape, specifically managing HCP and Patient campaigns.
• Knowledge of FMV and Regulatory requirements for working with healthcare influencers.
• Proactive attitude with the ability to bring fresh ideas and process improvements.
• Strategic mindset and deep knowledge of Influencer marketing.
• Superior relationship-building skills and ability to develop meaningful partnerships.
• Experience managing a team, supporting learning and development, and mentorship.
• Proficiency in social media, both personally and professionally.
• Strong presentation and public speaking skills.
• Proven ability to develop authentic influencer relationships and storytelling.
• Effective collaboration with multidisciplinary teams.
• Strong project management skills with attention to detail.
• Experience with paid social media campaigns supporting influencer initiatives.
• Experience with Influencer and Social Media tools such as Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch.

Nice to Have

• Experience in healthcare or pharmaceutical marketing.
• Knowledge of regulatory compliance in healthcare marketing.
• Experience with influencer marketing tools and analytics platforms.

Qualifications

• Bachelor’s degree or equivalent experience.
• 6+ years of relevant experience in influencer marketing, preferably in healthcare.

Benefits & Perks

• Comprehensive benefit program including medical, dental, and vision plans.
• Generous 401(k) match.
• Flexible PTO.
• Student loan debt contributions.
• Mental wellness coaching and support.
• Access to over 13,000 online classes via LinkedIn Learning.
• Enhanced fertility support and family-building benefits.
• Paid parental leave and expanded paid leave for new parents.