Associate Director, Influencer & Creator Marketing
Day One
Job Description
About the Role
Day One Agency—Fast Company's #1 on the Most Innovative list—is hiring! We're looking for an Associate Director, Influencer & Creator Marketing to join our growing Creators & Casting team. This role sits at the intersection of strategy, client leadership, and culture—helping to shape creator-led campaigns for some of the world's leading brands. As an Associate Director, you'll lead programs day-to-day, mentor junior talent, and bring a sharp POV on how creators drive culture and connection. You'll work closely with internal teams and clients to craft strategies, identify creators, and deliver campaigns that resonate. Our company culture is at the core of everything we do. It defines our vibe. It's what makes every day, day one. We offer a highly collaborative, hybrid work environment where smart and hyper-passionate people come together to solve creative communications challenges. We work hard, but only on the things we love. From the day this agency was created, we vowed to only work on projects that fire us up and that's still true. We emphasize and value all of our relationships — they're what powers us. Our colleagues, clients, and partners are the most important part of our business. So if you want to join a fast-growing, award-winning, creative team, we'd love to hear from you. This role is full-time, requires a hybrid work schedule, and is only available in New York City.
Key Responsibilities
- Lead the development and execution of creator-led campaigns across TikTok, Instagram, YouTube, and emerging platforms.
- Own day-to-day client relationships, serving as the go-to for influencer strategy, casting recommendations, and executional guidance.
- Translate brand objectives into creator strategies that deliver measurable impact.
- Identify, negotiate, and manage partnerships with creators and agents—ensuring alignment with budgets, timelines, and campaign goals.
- Bring a culturally sharp POV to every campaign, connecting the dots between creators, subcultures, and brand storytelling.
- Mentor and manage junior team members, providing clear feedback, development opportunities, and inspiration.
- Collaborate cross-functionally with creative, earned, and production teams to ensure integration and alignment.
- Participate in new business pitches, developing influencer strategy and creator recommendations.
- Track, measure, and analyze campaign performance, delivering insights and recommendations for optimization.
- Contribute to the agency's Creators & Casting practice by identifying opportunities, refining processes, and sharing thought leadership.
Requirements
- 4-6 years of experience in influencer/creator marketing, social strategy, or related fields.
- Proven track record of developing and leading influencer campaigns for major consumer brands.
- Strong understanding of creator ecosystems, platform nuances, and cultural trends.
- Experience managing client relationships, with excellent communication and presentation skills.
- Skilled in contract negotiations, budget management, and campaign reporting.
- Ability to connect big-picture brand strategy with the right creators and cultural moments.
- Strong leadership skills, with experience mentoring and managing a team.
- Bachelor's Degree from an accredited university or equivalent professional experience.
Nice to Have
- Experience working with emerging platforms and new media trends.
- Additional language skills or international experience.
- Previous agency experience in a senior role.
Qualifications
- Bachelor's Degree from an accredited university or equivalent professional experience.
Benefits & Perks
- Health Care (Medical, Dental, Vision)
- Paid Time Off and Company Paid Holidays
- Summer Fridays
- 401K Retirement Plan with Company Match
- Lifestyle Spending Account
- Paid Parental Leave
- Commuter Benefits
- Company Credit Card
- Uber Business Account
- New Business Referral Bonus
- Employee Referral Bonus
Working at Day One
We move the world by stopping it in its scroll with stories that earn.
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About Day One
Website
dayone-consulting.com
Location
New York, NY
Industry
Emergency and Other Relief Services
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